What to expect from blog articles
Above all, you should want users to devour them. Offer them answers to frequently asked questions, tell them stories, gradually introduce them to your team. Work with different formats, for example, interviews tend to be more dynamic and interesting for the reader. Don't be afraid to be personal. The reader can identify with your team's hobbies, perhaps they also collect postcards or support the same football team.
We've already talked about how to set goals properly here . Remember, goals must be SMART :
SMART goals
What goals can you expect from the articles:
Reading
Conversion
Brand support
Building trust
All of these aspects can be measured more or less accurately. Conversions cash app database are of course much easier to measure. In Google Analytics you can easily track where the user came from and whether they sent an email or inquiry . Branded articles, which aim to build a relationship with users, are more challenging. The feeling of trust is difficult to quantify.
A measure of whether your users are repeat buyers or interested in additional products and services can be a good measure. However, for a developer that builds luxury apartments, such a measurement is impossible. Most users will probably only buy once.
Therefore, keep a close eye on how people are talking about you on social media . Try the Mention app , which monitors both social media and your brand. You can also try Google Alerts . Google Alerts don't have as advanced tracking, but they are free.
How to measure branded articles
Not all articles have to meet any precisely measurable goals, such as sending inquiries or purchasing a product. These articles are intended to inspire a sense of trust . Measure the interest the user has shown in the article.