7 Essential Social Media Tips for Small Businesses
Posted: Mon Feb 17, 2025 9:31 am
Do you want your company to stand out on the internet? Then know that to do so, it is essential to be present on social media. In this post, check out 7 valuable tips on social media for small businesses!
Social media is already part of the lives of most Brazilians. After all, Brazil is the country that uses social media the most in Latin America.
According to the Digital in 2019 report, published by the companies We are Social and Hootsuite, 66% of Brazilians are active on social media. And this audience uses them with a commercial bias, searching for a service or product on the internet every day.
In other words, if your business is not yet on social media, or is not yet achieving good results with it, it is best to pay attention to the subject. Check out 7 valuable tips on social media for small businesses below!
1. Define your business persona(s)
First of all, know who your target audience is. You need to philippines telegram data have information like age, gender, location, and average income. That’s the bare minimum.
But that’s not enough. You need to create your business persona(s), a semi-fictional character based on information about your target audience, with a greater level of detail.
In short, the difference between the target audience and the persona are the more comprehensive characteristics. Therefore, by using a persona, it is possible to carry out successful actions. After all, you will know exactly what to offer to the right people.
Here's an example:
Bruna, a middle-class Brazilian, 26 years old, is studying for a postgraduate degree. She works in an administration office and earns R$5,000. She lives alone in São Paulo. Her hobbies are going out to eat at restaurants in the city, going to the park on weekends and watching TV series. She likes to always be well-dressed and fashionable. Since she is paying for her postgraduate degree, she does not buy very expensive products.
This way, it becomes much easier to get the actions right and know exactly what your customers want, right?
2. Understand social networks
When we talk about social networks, many people immediately think of Facebook. However, there are many social networks that can be explored.
Instagram, for example, has a very high level of engagement. In other words, through it, you can get involved, interact and build relationships with your audience.
LinkedIn is the largest social network focused on the job market. It is perfect for interacting with users, promoting your brand and even recruiting employees.
Twitter is the social network known for its limited number of characters: 280. Twitter users are connected to technology, science, trends and cinema.
YouTube is a great social network for gaining popularity through videos. However, you need to be careful about the quality of the image and sound. It is essential that viewers can hear clearly and that the image has good quality, without being shaky or blurry.
Pinterest is a social network where people search for and provide ideas on various topics: fashion, well-being, health, decoration, haircuts, hairstyles, inspirational phrases, crafts and many other things.
Social media is already part of the lives of most Brazilians. After all, Brazil is the country that uses social media the most in Latin America.
According to the Digital in 2019 report, published by the companies We are Social and Hootsuite, 66% of Brazilians are active on social media. And this audience uses them with a commercial bias, searching for a service or product on the internet every day.
In other words, if your business is not yet on social media, or is not yet achieving good results with it, it is best to pay attention to the subject. Check out 7 valuable tips on social media for small businesses below!
1. Define your business persona(s)
First of all, know who your target audience is. You need to philippines telegram data have information like age, gender, location, and average income. That’s the bare minimum.
But that’s not enough. You need to create your business persona(s), a semi-fictional character based on information about your target audience, with a greater level of detail.
In short, the difference between the target audience and the persona are the more comprehensive characteristics. Therefore, by using a persona, it is possible to carry out successful actions. After all, you will know exactly what to offer to the right people.
Here's an example:
Bruna, a middle-class Brazilian, 26 years old, is studying for a postgraduate degree. She works in an administration office and earns R$5,000. She lives alone in São Paulo. Her hobbies are going out to eat at restaurants in the city, going to the park on weekends and watching TV series. She likes to always be well-dressed and fashionable. Since she is paying for her postgraduate degree, she does not buy very expensive products.
This way, it becomes much easier to get the actions right and know exactly what your customers want, right?
2. Understand social networks
When we talk about social networks, many people immediately think of Facebook. However, there are many social networks that can be explored.
Instagram, for example, has a very high level of engagement. In other words, through it, you can get involved, interact and build relationships with your audience.
LinkedIn is the largest social network focused on the job market. It is perfect for interacting with users, promoting your brand and even recruiting employees.
Twitter is the social network known for its limited number of characters: 280. Twitter users are connected to technology, science, trends and cinema.
YouTube is a great social network for gaining popularity through videos. However, you need to be careful about the quality of the image and sound. It is essential that viewers can hear clearly and that the image has good quality, without being shaky or blurry.
Pinterest is a social network where people search for and provide ideas on various topics: fashion, well-being, health, decoration, haircuts, hairstyles, inspirational phrases, crafts and many other things.