Benefits of using SMS apps for small businesses

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Nutshell not only helps you design impactful survey forms but also provides various options to distribute them to leads or customers in your CRM, including personalized emails, broadcast emails, and SMS.

Ready to get started? Try Nutshell for free for 14 daysIf you’re struggling to choose the right SMS marketing app for your small business, you’ve come to the right place. Today, we’re talking all things SMS marketing, from what these campaigns entail to the best SMS apps to invest in.

Stay tuned to learn more about SMS marketing apps!

Table of Contents
What is an SMS campaign?
Benefits of using an SMS app for small businesses
8 best SMS apps for small businesses
SMS marketing app FAQs
What is an SMS campaign?
SMS campaigns are a type of marketing strategy that involves sending targeted text messages to customers. Businesses use SMS texting for a variety of purposes, like:

Sending appointment reminders to customers
Offering exclusive deals
Reminding people about items in their online shopping cart
Confirming orders and providing order updates
Providing product or service information
And more!
SMS campaigns are similar to email marketing in that they allow businesses to reach broad audiences and nurture qualified leads through personalized promotional material.

SMS apps are valuable tools for those looking to start an list of cell phone numbers SMS campaign for their business because they organize and streamline the SMS marketing process. SMS apps allow businesses to manage their campaign progress, data, contact lists, and more — all from a single platform.

Along with a streamlined workflow, SMS apps for small businesses can also help improve SMS campaigns by:

Nurturing leads
Encouraging repeat customers
Earning higher open and response rates
Personalizing customer interactions
Improving customer engagement and conversions
8 best SMS apps for small businesses
Ready to find the perfect SMS marketing app for your business? Take a look at eight of the top business text messaging apps.

1. Twilio
Twilio SMS marketing app
Price: Try for free, or pay as you go

Key Features:

Scalable messaging platform with single API for conversational chat, SMS, MMS, WhatsApp, Facebook Messenger, and more
CustomerAI Perception Engine, which uses natural language processing (NLP) to extract relevant customer data from voice interactions
Two-factor authentication for log-ins and onboarding to mitigate fraud, all with a single API