Creative Examples: Still Images vs. Motion
Posted: Mon Feb 17, 2025 6:33 am
Below are the results of a test to see whether still images or moving images are better for Meta ads.
Ad formats CV CPA CTR
Still Image 45 ￥13,000 0.23%
With movement 170 ￥10,000 0.73%
Not only did the moving images generate more conversions and had a better CPA, but they also had a better click-through rate than still images, likely because they were more eye-catching.
Recommended for attracting seminar attendees! Six components of a landing page
Landing pages can also be designed with a high conversion rate by carefully benin number data considering their structure.
From here, we will introduce the landing page structure that is recommended for attracting attendees to seminars, using as an example the landing page for a seminar that we previously conducted using keyword marketing.
▼ Components of a landing page
1. KBF
2. Content related to the target audience and concerns
3. Content
4. Summary
5. Introduction of the instructor
6. Application button or form
At the top of the page, place the KBF (seminar title, lecturer information, venue, and participation fee) in a clear location. Below that, include one to three targets (what kind of users are targeted to attend).
Next, enter the agenda for the seminar (what will be explained).
Ad formats CV CPA CTR
Still Image 45 ￥13,000 0.23%
With movement 170 ￥10,000 0.73%
Not only did the moving images generate more conversions and had a better CPA, but they also had a better click-through rate than still images, likely because they were more eye-catching.
Recommended for attracting seminar attendees! Six components of a landing page
Landing pages can also be designed with a high conversion rate by carefully benin number data considering their structure.
From here, we will introduce the landing page structure that is recommended for attracting attendees to seminars, using as an example the landing page for a seminar that we previously conducted using keyword marketing.
▼ Components of a landing page
1. KBF
2. Content related to the target audience and concerns
3. Content
4. Summary
5. Introduction of the instructor
6. Application button or form
At the top of the page, place the KBF (seminar title, lecturer information, venue, and participation fee) in a clear location. Below that, include one to three targets (what kind of users are targeted to attend).
Next, enter the agenda for the seminar (what will be explained).