How to set up micro conversions on Facebook ads
Posted: Mon Feb 17, 2025 6:30 am
Now let's take a look at how to set up micro conversions for Facebook ads.
Facebook Ad Micro Conversions
Standard Events
Custom Conversions
There are two above.
Let's take a look at each one.
Setting up Facebook pixel
First, set up your Facebook pixel.
If the Facebook pixel is not set up, you will not be able to set up micro conversions.
A Facebook pixel is a tag that allows you to ukraine cell phone number list understand the behavior of users who have visited your Facebook ads .
By setting up a Facebook pixel, you can capture data on conversions and other user actions.
From Ads Manager, click Business Settings.
Select the business account you want to use.
Under Data Sources, click Pixels.
Click Add to open a popup.
Enter the pixel name and URL.
Click Set up pixel now.
Click "Manually add pixel code to your website."
Copy the tag that appears and paste it on your website.
Your Facebook pixel setup is now complete.
Standard Events
Next, let's look at how to configure a standard event.
Standard events are events that are automatically set up by Facebook in the beginning .
This is a setting that focuses on acquiring users, such as "making a purchase" or "gaining leads . "
So let's change that setting.
To change the settings, simply change "Conversion Event" to something like "Content View . "
This allows you to count people who visit your LP as conversions.
You cannot track events unless you embed a standard event into your pixel.
There are loads of other configuration methods out there, so it's a good idea to experiment and try out different types to see what works best for you.
Custom Conversions
Next up, custom conversions.
Custom conversions are often set with a "Thanks page" as the final conversion .
Let's take a look at how to change that setting.
Change "Conversion Event" to "All URL Traffic."
Change the standard event for optimization to "Content View".
Finally, enter the site URL into the rule.
This completes the setup.
This makes it possible to turn users who visit a landing page into a conversion event .
If you have already set up a custom conversion, you will need to create a new one as you cannot change the existing custom conversion.
There are many other ways to set this up, so try different ones.
How to check micro-conversions on Facebook ads
How to set up Facebook Ads micro conversionsNext, let's look at how to view micro-conversions from Facebook ads.
From Ads Manager, click on the "Performance" column to open the menu.
Click Customize Columns.
Under "Conversions" you'll see your standard events and custom conversions.
Click Run.
This will allow you to see your micro conversions.
Important points to note when setting up micro-conversions for Facebook ads
How to set up Facebook Ads micro conversionsNow, let's take a look at some points to note when setting up micro conversions for Facebook ads.
Here are some points to note about micro-conversion settings for Facebook ads:
Facebook Ad Micro Conversions
Standard Events
Custom Conversions
There are two above.
Let's take a look at each one.
Setting up Facebook pixel
First, set up your Facebook pixel.
If the Facebook pixel is not set up, you will not be able to set up micro conversions.
A Facebook pixel is a tag that allows you to ukraine cell phone number list understand the behavior of users who have visited your Facebook ads .
By setting up a Facebook pixel, you can capture data on conversions and other user actions.
From Ads Manager, click Business Settings.
Select the business account you want to use.
Under Data Sources, click Pixels.
Click Add to open a popup.
Enter the pixel name and URL.
Click Set up pixel now.
Click "Manually add pixel code to your website."
Copy the tag that appears and paste it on your website.
Your Facebook pixel setup is now complete.
Standard Events
Next, let's look at how to configure a standard event.
Standard events are events that are automatically set up by Facebook in the beginning .
This is a setting that focuses on acquiring users, such as "making a purchase" or "gaining leads . "
So let's change that setting.
To change the settings, simply change "Conversion Event" to something like "Content View . "
This allows you to count people who visit your LP as conversions.
You cannot track events unless you embed a standard event into your pixel.
There are loads of other configuration methods out there, so it's a good idea to experiment and try out different types to see what works best for you.
Custom Conversions
Next up, custom conversions.
Custom conversions are often set with a "Thanks page" as the final conversion .
Let's take a look at how to change that setting.
Change "Conversion Event" to "All URL Traffic."
Change the standard event for optimization to "Content View".
Finally, enter the site URL into the rule.
This completes the setup.
This makes it possible to turn users who visit a landing page into a conversion event .
If you have already set up a custom conversion, you will need to create a new one as you cannot change the existing custom conversion.
There are many other ways to set this up, so try different ones.
How to check micro-conversions on Facebook ads
How to set up Facebook Ads micro conversionsNext, let's look at how to view micro-conversions from Facebook ads.
From Ads Manager, click on the "Performance" column to open the menu.
Click Customize Columns.
Under "Conversions" you'll see your standard events and custom conversions.
Click Run.
This will allow you to see your micro conversions.
Important points to note when setting up micro-conversions for Facebook ads
How to set up Facebook Ads micro conversionsNow, let's take a look at some points to note when setting up micro conversions for Facebook ads.
Here are some points to note about micro-conversion settings for Facebook ads: