Subject lines are NOT the main reason people open emails
Posted: Mon Feb 17, 2025 6:25 am
Product Care Instructions: For customers who previously purchased a product that requires special care, send a message with best practice for how to maintain and maximize the life of that item.
Product Feedback: How was their most recent purchase? Let them know you’d love to hear from them and that their feedback is valuable. Customers love feeling like they’re part of the process.
Upcoming Store Events: Not only does this keep the customer up-to-date on happenings in their area, but it’s a great way to entice a customer to visit your store.
Content Curation: One way to ivory coast mobile database deliver value is by simply curating a collection of great content that your customer can consume. Pull together various relevant pieces of content like blogs and articles (from your site or elsewhere) that your customer would be interested in reading. For example, if you sell health and beauty products, send articles with styling tips or makeup tutorials.
As far as that other set in your inactive list who are ignoring your emails… well, maybe they’ve never purchased, never visited the website, never opened or clicked an email, or even engaged with your brand for years. Quite likely, they don’t even want to be on your list. At a certain point, for the sake of your deliverability and other metrics, you’ll need to dive in and evaluate whether those inactives should stay or be removed.
“But wait!” you say, being the optimistic marketer that you are, “I can win them back! All it takes is the right subject line and they’ll open my email!” Yet, the cold hard truth is that sometimes even the most perfectly crafted subject line in the world can’t re-engage an inactive customer, and that’s because…
Many believe that the number one reason why people open an email is the subject line. The truth is, the sender is the number one reason a customer opens an email. Your subject line, no matter how strong, is secondary.
Product Feedback: How was their most recent purchase? Let them know you’d love to hear from them and that their feedback is valuable. Customers love feeling like they’re part of the process.
Upcoming Store Events: Not only does this keep the customer up-to-date on happenings in their area, but it’s a great way to entice a customer to visit your store.
Content Curation: One way to ivory coast mobile database deliver value is by simply curating a collection of great content that your customer can consume. Pull together various relevant pieces of content like blogs and articles (from your site or elsewhere) that your customer would be interested in reading. For example, if you sell health and beauty products, send articles with styling tips or makeup tutorials.
As far as that other set in your inactive list who are ignoring your emails… well, maybe they’ve never purchased, never visited the website, never opened or clicked an email, or even engaged with your brand for years. Quite likely, they don’t even want to be on your list. At a certain point, for the sake of your deliverability and other metrics, you’ll need to dive in and evaluate whether those inactives should stay or be removed.
“But wait!” you say, being the optimistic marketer that you are, “I can win them back! All it takes is the right subject line and they’ll open my email!” Yet, the cold hard truth is that sometimes even the most perfectly crafted subject line in the world can’t re-engage an inactive customer, and that’s because…
Many believe that the number one reason why people open an email is the subject line. The truth is, the sender is the number one reason a customer opens an email. Your subject line, no matter how strong, is secondary.