How do you optimize content for voice search?
Posted: Sat Dec 21, 2024 4:30 am
The main challenge facing voice search is pretty clear: we don’t speak the same way we write .
Imagine you want to find the price of the latest iPhone. When you type a query into Google, you would write something like " iPhone price ". If you use voice command, instead, you could ask " How much does the latest iPhone cost? ".
So by also equipping the contents with these free russian number for whatsapp indiap expressions, we can hope to be found more easily through voice searches.
There are several tools that can help us in this type of analysis, for example SEMrush 's Topic Research , which allows you to expand a topic and propose conversational queries related to it.
The Mind Map Generated by SEMRush Topic Research
The Mind Map Generated by Topic Research - SEMRush
In the image we see an example of topic expansion starting from the term “ google assistant ”. The following are an example of conversational queries that are suggested.
Conversational queries suggested by SEMRush Topic Research starting from a term
Conversational Queries Suggested by Topic Research Starting from a Term - SEMRush
Staying on SEMrush we can also count on Keyword Magic Tool , which offers us an overview of “ question ” type queries as we can see in the following image.
Conversational Queries Suggested by SEMRush Keyword Magic Tool
Conversational queries suggested by Keyword Magic Tool - SEMRush
Another example of a very well-known tool that gives us this type of information is Answer The Public , but let's not forget the tool par excellence, that is, the Google SERP and, for those closer to the world of development, the Google Suggest API.
To learn more, read: Voice Search: How SEO is Changing .
The organization and structure of the contents
Once we have identified the topics and user queries that we can respond to during the customer journey, we need to understand how we can structure the content to fit into voice searches in a natural and simple way.
Two interesting solutions are the following.
An FAQ area within the main sections of the website . This method allows you to respect the structure of the website, adding, in the different topics that compose it, the answers to the most common questions.
A well-organized blog . This is the technically simplest solution because it consists of creating blog posts dedicated to conversational queries.
Imagine you want to find the price of the latest iPhone. When you type a query into Google, you would write something like " iPhone price ". If you use voice command, instead, you could ask " How much does the latest iPhone cost? ".
So by also equipping the contents with these free russian number for whatsapp indiap expressions, we can hope to be found more easily through voice searches.
There are several tools that can help us in this type of analysis, for example SEMrush 's Topic Research , which allows you to expand a topic and propose conversational queries related to it.
The Mind Map Generated by SEMRush Topic Research
The Mind Map Generated by Topic Research - SEMRush
In the image we see an example of topic expansion starting from the term “ google assistant ”. The following are an example of conversational queries that are suggested.
Conversational queries suggested by SEMRush Topic Research starting from a term
Conversational Queries Suggested by Topic Research Starting from a Term - SEMRush
Staying on SEMrush we can also count on Keyword Magic Tool , which offers us an overview of “ question ” type queries as we can see in the following image.
Conversational Queries Suggested by SEMRush Keyword Magic Tool
Conversational queries suggested by Keyword Magic Tool - SEMRush
Another example of a very well-known tool that gives us this type of information is Answer The Public , but let's not forget the tool par excellence, that is, the Google SERP and, for those closer to the world of development, the Google Suggest API.
To learn more, read: Voice Search: How SEO is Changing .
The organization and structure of the contents
Once we have identified the topics and user queries that we can respond to during the customer journey, we need to understand how we can structure the content to fit into voice searches in a natural and simple way.
Two interesting solutions are the following.
An FAQ area within the main sections of the website . This method allows you to respect the structure of the website, adding, in the different topics that compose it, the answers to the most common questions.
A well-organized blog . This is the technically simplest solution because it consists of creating blog posts dedicated to conversational queries.