The Chocolate Company That Sold One Million Bars In 20 Months
Posted: Mon Feb 17, 2025 4:30 am
Nick and Lezlie Saltarelli saw a gap in the chocolate market back in 2018 and decided to create their own functional, protein-rich chocolate bar in their condo kitchen.
Based in Montreal, Mid-Day Squares is changing up the afternoon snack game, one chocolate square at a time.
Nick and Lezlie have successfully raised $21 million to date, and sold over one million chocolate bars in just under 20 months.
“Twenty thousand georgia mobile database dollars was our launchpad to get us from idea to finished product—not revenue, just a finished product we [could] bring to the market and actually start selling,” Nick says.
One of Mid-Day Squares’ co-founders, Nick Saltarelli, with smiley face stickers on his face.
Mid-Day Squares co-founder Nick Saltarelli.Mid-Day Squares
Growing the business from their own kitchen to a full-sized production facility was no small feat.
“We [eventually] had to build a manufacturing plant. There was nobody that could do it [for us],” Nick says. “We had never even been in the food business before, so now we [had] to work back, what are the momentum triggers and markers that you have to hit in order to build momentum to convince other people [to] bet on you?”
Based in Montreal, Mid-Day Squares is changing up the afternoon snack game, one chocolate square at a time.
Nick and Lezlie have successfully raised $21 million to date, and sold over one million chocolate bars in just under 20 months.
“Twenty thousand georgia mobile database dollars was our launchpad to get us from idea to finished product—not revenue, just a finished product we [could] bring to the market and actually start selling,” Nick says.
One of Mid-Day Squares’ co-founders, Nick Saltarelli, with smiley face stickers on his face.
Mid-Day Squares co-founder Nick Saltarelli.Mid-Day Squares
Growing the business from their own kitchen to a full-sized production facility was no small feat.
“We [eventually] had to build a manufacturing plant. There was nobody that could do it [for us],” Nick says. “We had never even been in the food business before, so now we [had] to work back, what are the momentum triggers and markers that you have to hit in order to build momentum to convince other people [to] bet on you?”