What is HubSpot?
Posted: Mon Feb 17, 2025 3:36 am
HubSpot is a CRM platform provided by the American company HubSpot. The company advocates " inbound marketing, " and HubSpot has a wide range of tools that are useful for inbound marketing. Inbound marketing is a marketing method that attracts customers by providing them with valuable content .
Traditionally, sales have mainly focused on "outbound marketing," where companies actively sell to customers to acquire them. Outbound marketing involves reaching a wide range of people, including those who are not interested in the product or service, through TV commercials and banner ads. However, with the spread of the Internet, customers have begun to actively search for and collect information on their own before making a purchase.
That's why inbound marketing has started to attract attention. Inbound marketing involves proactively disseminating content such as blogs, white papers, and videos to help customers find products and services. The aim is to make the content valuable to customers, so that they will become interested in the company, products, and services, leading to a purchase.
The inbound marketing process can be broadly divided into three steps:
Engage your customers with content that is valuable to them
To provide solutions that meet the needs of our customers, build trusting relationships with them, and close deals.
Help customers achieve their goals using the products and services they purchase, and turn them into fans
At every step, it's important to understand your customers' state and context so you can deliver the content and action they need. HubSpot has all the tools you need to do just that.
5 things you can do with HubSpot
5 things you can do with HubSpot
HubSpot is comprised of the australia number data following five tools, which are based on a " free CRM platform" and allow you to add advanced functions according to your needs.
Marketing Hub
Sales Hub
Service Hub
Content Hub ( formerly CMS Hub )
Operations Hub
HubSpot_Service_Map
HubSpot's CRM platform not only has the basic CRM functions for managing customer data, but also uses these five tools all in one. Therefore, you can start by introducing the free CRM platform, and then use the five tools partially depending on your purpose, or switch to a paid plan to enhance the functions, allowing for flexible expansion .
In this chapter, we will explain the features, functions, and benefits of the five tools that make up HubSpot. Since the five tools have free features, we recommend that you try out the tools that interest you.
CRM product information is here
Differences with SalesForce CRM
Traditionally, sales have mainly focused on "outbound marketing," where companies actively sell to customers to acquire them. Outbound marketing involves reaching a wide range of people, including those who are not interested in the product or service, through TV commercials and banner ads. However, with the spread of the Internet, customers have begun to actively search for and collect information on their own before making a purchase.
That's why inbound marketing has started to attract attention. Inbound marketing involves proactively disseminating content such as blogs, white papers, and videos to help customers find products and services. The aim is to make the content valuable to customers, so that they will become interested in the company, products, and services, leading to a purchase.
The inbound marketing process can be broadly divided into three steps:
Engage your customers with content that is valuable to them
To provide solutions that meet the needs of our customers, build trusting relationships with them, and close deals.
Help customers achieve their goals using the products and services they purchase, and turn them into fans
At every step, it's important to understand your customers' state and context so you can deliver the content and action they need. HubSpot has all the tools you need to do just that.
5 things you can do with HubSpot
5 things you can do with HubSpot
HubSpot is comprised of the australia number data following five tools, which are based on a " free CRM platform" and allow you to add advanced functions according to your needs.
Marketing Hub
Sales Hub
Service Hub
Content Hub ( formerly CMS Hub )
Operations Hub
HubSpot_Service_Map
HubSpot's CRM platform not only has the basic CRM functions for managing customer data, but also uses these five tools all in one. Therefore, you can start by introducing the free CRM platform, and then use the five tools partially depending on your purpose, or switch to a paid plan to enhance the functions, allowing for flexible expansion .
In this chapter, we will explain the features, functions, and benefits of the five tools that make up HubSpot. Since the five tools have free features, we recommend that you try out the tools that interest you.
CRM product information is here
Differences with SalesForce CRM