Quality Creative Matters
Posted: Sun Feb 16, 2025 10:22 am
Example: Let’s assume your brand will be airing their first prime time commercial on Black Friday. You’ve put a lot of time, research and money into producing a TV commercial that captures your brand energy, and it will ideally serve as an introduction of your brand to a whole new audience. You’ve also focused on a new product line you’re launching in the ad, which will be appealing to new and existing customers. Simply put—you’ve put a lot into this commercial, and you want to be sure you get the most from your investment.
Now, imagine your total media buy for this holiday launch included only the commercial ad spot—an expensive one-and-done that you were hoping would be impactful enough to carry the whole campaign. That’s neither realistic nor the best use of your money.
In an integrated media buy, that china mobile database same messaging would be seen before, during, and after the commercial airs. This might include pre-air social media promotion efforts, encouraging folks to tune into the commercial for an exciting brand announcement. It can also include additional linear and/or Streaming TV buys that run surrounding the airing to build familiarity amongst the audience. Whatever advertising channels you have available can be considered in the media buy from the outset to ensure you have proper supporting media planned and budgeted for.
“For tentpole events especially, it’s important to leverage supporting media on the platform itself, in addition to amplifying the message across all other marketing channels. Getting the message in front of the largest number of people possible is only part of the equation; repeating that same message across other platforms with the right reach and frequency helps make sure that big impression sticks.”
Now, imagine your total media buy for this holiday launch included only the commercial ad spot—an expensive one-and-done that you were hoping would be impactful enough to carry the whole campaign. That’s neither realistic nor the best use of your money.
In an integrated media buy, that china mobile database same messaging would be seen before, during, and after the commercial airs. This might include pre-air social media promotion efforts, encouraging folks to tune into the commercial for an exciting brand announcement. It can also include additional linear and/or Streaming TV buys that run surrounding the airing to build familiarity amongst the audience. Whatever advertising channels you have available can be considered in the media buy from the outset to ensure you have proper supporting media planned and budgeted for.
“For tentpole events especially, it’s important to leverage supporting media on the platform itself, in addition to amplifying the message across all other marketing channels. Getting the message in front of the largest number of people possible is only part of the equation; repeating that same message across other platforms with the right reach and frequency helps make sure that big impression sticks.”