Can risk be beneficial?
Posted: Sun Feb 16, 2025 10:13 am
Remember the Vega case from the beginning of the article? The company won the tender, after which it faced a wave of negative publications initiated by competitors. The impact on Vega's business reputation could have been devastating if the press service had not taken all measures to minimize the company's reputational risks.
In case of an attack by competitors, it is worth having a block of positive news items about the stability of the company and its successes in work in advance. As they say, the dog barks, but the caravan moves on. If the company honestly works on the project and has no complaints about the quality, it is necessary to tell about it in the media, in its own blog and social networks in as much detail as possible. Also, in this case, messages on the corporate website with the official position of the management work well.
In some cases, when it comes to protecting the honor and dignity of an individual, as well as the good name of a brand, it makes sense to turn to lawyers to defend your position in court. But it is worth chile mobile database remembering that any courts attract attention and increase the negative "tail". It is better to use this tool carefully and only when the issue becomes fundamental.
Case: Google regularly checks the security of its servers and data. In 2019, Google discovered security vulnerabilities that could have led to a leak of user data and shared this with the public. The company immediately took measures to improve the security of its systems.
Now let's imagine that Google made a mistake and a massive information leak did occur. Such a negative case could become a driver for launching a separate event (hackathon or Olympiad) for novice programmers. For example, with the wording: "Find a bug in Google - get an offer from the largest IT company." This way, risks can be used for your own purposes.
How to Reduce the Likelihood of Reputation Damage
It is almost impossible to avoid reputational mistakes in business. And it is impossible to come up with a single method for preventing risks. But it is still possible to minimize the damage.
We recommend that you follow the following plan:
1. Assess the risks
At this stage, it is worth drawing up a risk map and writing down all possible sources of negative cases. The sources can be contractors, clients, your own product, partners, top management and employees, technical components and IT. For each source, you need to write down all possible scenarios for the development of crises, starting with rudeness of employees on social networks and ending with data leakage and hacking of systems.
In case of an attack by competitors, it is worth having a block of positive news items about the stability of the company and its successes in work in advance. As they say, the dog barks, but the caravan moves on. If the company honestly works on the project and has no complaints about the quality, it is necessary to tell about it in the media, in its own blog and social networks in as much detail as possible. Also, in this case, messages on the corporate website with the official position of the management work well.
In some cases, when it comes to protecting the honor and dignity of an individual, as well as the good name of a brand, it makes sense to turn to lawyers to defend your position in court. But it is worth chile mobile database remembering that any courts attract attention and increase the negative "tail". It is better to use this tool carefully and only when the issue becomes fundamental.
Case: Google regularly checks the security of its servers and data. In 2019, Google discovered security vulnerabilities that could have led to a leak of user data and shared this with the public. The company immediately took measures to improve the security of its systems.
Now let's imagine that Google made a mistake and a massive information leak did occur. Such a negative case could become a driver for launching a separate event (hackathon or Olympiad) for novice programmers. For example, with the wording: "Find a bug in Google - get an offer from the largest IT company." This way, risks can be used for your own purposes.
How to Reduce the Likelihood of Reputation Damage
It is almost impossible to avoid reputational mistakes in business. And it is impossible to come up with a single method for preventing risks. But it is still possible to minimize the damage.
We recommend that you follow the following plan:
1. Assess the risks
At this stage, it is worth drawing up a risk map and writing down all possible sources of negative cases. The sources can be contractors, clients, your own product, partners, top management and employees, technical components and IT. For each source, you need to write down all possible scenarios for the development of crises, starting with rudeness of employees on social networks and ending with data leakage and hacking of systems.