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Reviews that include customer photos and videos

Posted: Mon Dec 23, 2024 4:44 am
by Nihan089
Recommended
Detailed reviews that mention personal characteristics of the customer themselves (useful for products like clothing or beauty).
Visible links to the store's social media profiles.
Tip: Use a Shopify store reviews app to allow your customers to upload media with their testimonials.

Example: EM Cosmetics resolves customers' doubts and curiosities with reviews
EM Cosmetics creates social proof through product reviews, and specifically by encouraging customers to attach photos and other details. This transparency opens the brand up to potential criticism, but it also instills trust in future buyers and gives them the opportunity to discover a review that helps them say, “It’s just like me.”

An example of EM Cosmetics product reviews canada number list and how it builds customer trust with buyers
EM Cosmetics creates social proof through product reviews and specifically by encouraging customers to attach photos and other details.
What is EM Cosmetics doing right with their product reviews?
Their ratings section shows a clear average of five stars and a 100% recommendation.
Reviews include photos and descriptions provided by customers.
Reviewers are asked to share personal details, helping other shoppers relate and make more informed purchasing decisions.
When you use a search engine and search for “em cosmetics review,” you will find several videos with reviews about the brand and products, as well as review articles about the products and the store posted on popular websites.
An example of EM Cosmetics product reviews, showing how the brand builds trust with detailed descriptions and customer-generated content that can be easily found on Google
A preview of what the search term “em cosmetics review” returns on Google, allowing shoppers to obtain external reviews in both written and video formats.
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Community feeling can be decisive in the purchasing process.

5. Ensure that the transaction is transparent and easy
What the customer is asking: What is the delivery cost and how much will the taxes or duties be? Are the payment options known, secure, and do they work well?

Business Objective: Eliminate customer uncertainty and risk by calculating the total cost of shipping and payment.

The well-known saying “Price is what you pay, and value is what you get” illustrates how, in addition to good visual presentation and compelling descriptions, buyers also want to know the total price they will pay, with all discounts and fees included, as early as possible in the purchasing process. This element is essential in any reliable checklist for an online store.