Data does not offer a ready-made answer
Posted: Sun Feb 16, 2025 9:56 am
You can also compare your indicators with those of your competitors in the report. And here you need to look not only at the bare figures, but also at the news items themselves. In the example below, Beeline's news item is the leader in terms of reach, mentions, and visibility. But this is news about the death of the company's founder, Dmitry Zimin - this is in no way connected with the activities of the company's PR service, which means that this news item can be ignored when comparing the effectiveness of PR services.
The more parameters for evaluation are shown in the report, the more comprehensive the picture becomes.
The more parameters for evaluation are shown in the uruguay mobile database report, the more comprehensive the picture becomes.
You can learn more about reporting in our article “ Analytical reports in SKAN: how to show the results of the press service’s work .”
Another non-obvious way to evaluate the work done is to study the quality of copywriting. For this purpose, SKAN has a special service: press clipping. If you run a published press release through it, you can see which formulations are actively quoted by the media, and which are ignored.
The most cited passages are colored red, while white sections of text did not attract the media's attention.
The most cited passages are colored red, while white sections of text did not attract the media's attention.
Press clipping allows you to run through dozens of your own press releases and create a summary table with the results. This way, you will see which topics are most often reprinted (and therefore make sense to write about them further), and which you can simply stop issuing press releases about - and save a lot of time and effort.
But when used together with intuition and one's own professional expertise, it helps to give birth to interesting PR solutions.
The more parameters for evaluation are shown in the report, the more comprehensive the picture becomes.
The more parameters for evaluation are shown in the uruguay mobile database report, the more comprehensive the picture becomes.
You can learn more about reporting in our article “ Analytical reports in SKAN: how to show the results of the press service’s work .”
Another non-obvious way to evaluate the work done is to study the quality of copywriting. For this purpose, SKAN has a special service: press clipping. If you run a published press release through it, you can see which formulations are actively quoted by the media, and which are ignored.
The most cited passages are colored red, while white sections of text did not attract the media's attention.
The most cited passages are colored red, while white sections of text did not attract the media's attention.
Press clipping allows you to run through dozens of your own press releases and create a summary table with the results. This way, you will see which topics are most often reprinted (and therefore make sense to write about them further), and which you can simply stop issuing press releases about - and save a lot of time and effort.
But when used together with intuition and one's own professional expertise, it helps to give birth to interesting PR solutions.