Content from social on brands’ social profiles and ecommerce websites
Posted: Sun Feb 16, 2025 8:57 am
User-generated content (UGC) is a powerful way to merge organic posts by brands’ customers with the capabilities of social platforms.
One way brands do this is by featuring their users’ posts on their social profiles, tagging the user and the products they’re wearing.
social-commerce-ugc-glossier
You can also build the user-generated content into the ecommerce site. Brands look for posts that mention their products and embed them into a gallery on their website. They then tag products that visitors can buy directly from those images in the gallery. Great examples come from Skinnydip London’s Instagram gallery belize mobile database page and Macy’s Style Crew page
social-commerce-ugc-skinnydip-london
User shopping lists and wish lists
The option to add products to a wish list on ecommerce websites is an important one—it allows customers to create personalized collections of products they like. Now that customers can purchase products through social media, it’s worth letting them create those product collections there as well.
Facebook, Instagram, and Pinterest make it easy for users to save, revisit, and buy the products they like.
One way brands do this is by featuring their users’ posts on their social profiles, tagging the user and the products they’re wearing.
social-commerce-ugc-glossier
You can also build the user-generated content into the ecommerce site. Brands look for posts that mention their products and embed them into a gallery on their website. They then tag products that visitors can buy directly from those images in the gallery. Great examples come from Skinnydip London’s Instagram gallery belize mobile database page and Macy’s Style Crew page
social-commerce-ugc-skinnydip-london
User shopping lists and wish lists
The option to add products to a wish list on ecommerce websites is an important one—it allows customers to create personalized collections of products they like. Now that customers can purchase products through social media, it’s worth letting them create those product collections there as well.
Facebook, Instagram, and Pinterest make it easy for users to save, revisit, and buy the products they like.