Corporate Edition
Posted: Sun Feb 16, 2025 8:13 am
What do your patients do between procedures, or – if that’s the case – while waiting to see a specialist? Stare at the ceiling, play games on mobile devices? There might be some of them. But most often, during their forced wait, patients of dental clinics read the materials they can find on the table in the reception area. So what is on this table in your clinic? Glossy magazines and advertising brochures of your suppliers? Well, congratulations – you are doing charity work. You had as many as 10 – 15 minutes alone with a prospective client (for comparison: the average TV commercial lasts only 30 seconds) to inform them about advanced services, bangladesh number data introduce them to the staff, tell them about the latest equipment or talk about the social activities of your clinic, but you gave this time to others. And even in your desire for charity, you miscalculated: it is unlikely that the already promoted brands from the world of media and dental products need such advertising.
Do you want to increase your brand recognition and your patients' loyalty to it several times? In that case, publish a corporate publication. But remember: it should be pleasant to hold in your hands and interesting to read. Do you think that this is difficult? Do you not have the necessary resources? The ability to delegate is one of the main qualities of a successful businessman, so you can safely delegate the solution of these problems to specialists working on outsourcing.
They will help you choose the type and schedule of corporate periodicals. There are many options, so after analyzing your brand, a professional will advise you on whether you need, say, a monthly newspaper or a quarterly magazine. A marketing agency will conduct research into topics of interest to your patients, develop a template layout, take on the creation of content (i.e. internal filling: articles, photographs), layout, printing and delivery of the publication to the clinic. Do you want clients to receive your newsletter by mail? Nothing is impossible!
A corporate publication is also a great way to motivate employees. Create a “Professional of the Month” section and publish information about the most distinguished specialists in it – we bet you can’t even imagine how pleasant such recognition of merits can be for your doctors. In addition, having your own periodical will certainly earn respect from colleagues and raise your professional authority. And what about generating income from the advertising section? And that’s not all. There are thousands of ideas on how to turn a corporate publication into an effective tool for promoting your clinic. All that is required of you is to start acting!
Do you want to increase your brand recognition and your patients' loyalty to it several times? In that case, publish a corporate publication. But remember: it should be pleasant to hold in your hands and interesting to read. Do you think that this is difficult? Do you not have the necessary resources? The ability to delegate is one of the main qualities of a successful businessman, so you can safely delegate the solution of these problems to specialists working on outsourcing.
They will help you choose the type and schedule of corporate periodicals. There are many options, so after analyzing your brand, a professional will advise you on whether you need, say, a monthly newspaper or a quarterly magazine. A marketing agency will conduct research into topics of interest to your patients, develop a template layout, take on the creation of content (i.e. internal filling: articles, photographs), layout, printing and delivery of the publication to the clinic. Do you want clients to receive your newsletter by mail? Nothing is impossible!
A corporate publication is also a great way to motivate employees. Create a “Professional of the Month” section and publish information about the most distinguished specialists in it – we bet you can’t even imagine how pleasant such recognition of merits can be for your doctors. In addition, having your own periodical will certainly earn respect from colleagues and raise your professional authority. And what about generating income from the advertising section? And that’s not all. There are thousands of ideas on how to turn a corporate publication into an effective tool for promoting your clinic. All that is required of you is to start acting!