How augmented reality is boosting the promotional items market
Posted: Sun Feb 16, 2025 7:12 am
The term "augmented reality" describes augmented reality using additional digital information. This makes it possible to expand sensory perceptions and bring objects to life. Large companies have already adopted this marketing innovation.
The giant Google designed Google Glasses as part of a research project. Through these glasses, the user's environment is enriched in real time with 3D information – whether it's the weather or nearby tourist sites.
The possibilities offered by this technologymartech, namely the projection and access to real-time information, have been used by IKEA, which has enriched its catalogues with digital information and 3D models so that their furniture can be projected into every room of the potential customers' home.
Originality
Using an infographic, the startup allbranded invites us to costa rica mobile database discover how to optimize its communication strategy through objects thanks to augmented reality. By combining promotional items with technology, we can imagine and build an interactive universe around a brand. Promotional gifts usually have a logo. By using it as a scannable marker via the camera of your smartphone or tablet, we can create an attractive and unique brand world. For example, play an animation or a surprising interaction between a character and users.
Differentiating force
Promotional items are very effective because they appeal to the senses of touch and sight. With augmented reality, promotional items such as bags, lanyards, portable batteries or cups allow you to go even further in terms of marketing.
This form of advertising provides a competitive advantage by permanently anchoring the brand in users' memories and increasing its notoriety.
Attractive information about company news can attract the attention of potential customers. In addition, combining business gifts with this technology allows you to optimize a marketing strategy and launch a viral marketing campaign. Thanks to numerous innovations, augmented reality is no longer reserved for large companies.
The giant Google designed Google Glasses as part of a research project. Through these glasses, the user's environment is enriched in real time with 3D information – whether it's the weather or nearby tourist sites.
The possibilities offered by this technologymartech, namely the projection and access to real-time information, have been used by IKEA, which has enriched its catalogues with digital information and 3D models so that their furniture can be projected into every room of the potential customers' home.
Originality
Using an infographic, the startup allbranded invites us to costa rica mobile database discover how to optimize its communication strategy through objects thanks to augmented reality. By combining promotional items with technology, we can imagine and build an interactive universe around a brand. Promotional gifts usually have a logo. By using it as a scannable marker via the camera of your smartphone or tablet, we can create an attractive and unique brand world. For example, play an animation or a surprising interaction between a character and users.
Differentiating force
Promotional items are very effective because they appeal to the senses of touch and sight. With augmented reality, promotional items such as bags, lanyards, portable batteries or cups allow you to go even further in terms of marketing.
This form of advertising provides a competitive advantage by permanently anchoring the brand in users' memories and increasing its notoriety.
Attractive information about company news can attract the attention of potential customers. In addition, combining business gifts with this technology allows you to optimize a marketing strategy and launch a viral marketing campaign. Thanks to numerous innovations, augmented reality is no longer reserved for large companies.