Ways to Attract Patients to Your Dental Clinic
Posted: Sun Feb 16, 2025 7:11 am
On the one hand, the dental field is attractive for investment, on the other hand, the competition here is extremely high. To stay afloat, any clinic - a network, a multi- or specialized clinic, a private office - needs to be able to attract patients.
This is usually done in two ways.
They invite doctors with an established base of regular patients.
They are developing a marketing strategy to promote the clinic.
The second method is more reliable. With marketing promotion, the owner of the dental clinic does not depend on the doctors: if they leave, the clinic will continue to operate as usual.
Building a marketing strategy allows a company to firmly establish itself in the chosen niche and increase the number of primary patients. We will consider this method of promotion.
First, we define the target audience azerbaijan number data of the clinic
target audience of dentistry
Dentistry is traditionally divided into 3 categories:
economy;
business;
premium.
The price category, range of services, service and target audience of the clinic depend on the choice of price category. It is necessary to determine it at the time of drawing up the business plan. To do this, you need to “write” a portrait of the patient of the future dentistry:
how old is he;
what social class does he belong to;
what is his income level;
what kind of lifestyle does he follow;
what hobbies he/she has, etc.;
what problems does he come with;
what is important to him when choosing a clinic;
what services he will choose.
For economy clinics, the patient profile is not so important. Their main goal is a large flow of patients seeking a limited set of inexpensive services.
But for those who are going to open a business or premium level dentistry, a clear vision of the patient's portrait is extremely important. Based on it, a marketing strategy is developed, advertising channels are selected, the zone of unique services is outlined, the appropriate equipment is purchased, and a high level of service is organized.
So, you have decided on a niche, “drawn” a patient portrait and opened a clinic. How to attract patients to it?
This is usually done in two ways.
They invite doctors with an established base of regular patients.
They are developing a marketing strategy to promote the clinic.
The second method is more reliable. With marketing promotion, the owner of the dental clinic does not depend on the doctors: if they leave, the clinic will continue to operate as usual.
Building a marketing strategy allows a company to firmly establish itself in the chosen niche and increase the number of primary patients. We will consider this method of promotion.
First, we define the target audience azerbaijan number data of the clinic
target audience of dentistry
Dentistry is traditionally divided into 3 categories:
economy;
business;
premium.
The price category, range of services, service and target audience of the clinic depend on the choice of price category. It is necessary to determine it at the time of drawing up the business plan. To do this, you need to “write” a portrait of the patient of the future dentistry:
how old is he;
what social class does he belong to;
what is his income level;
what kind of lifestyle does he follow;
what hobbies he/she has, etc.;
what problems does he come with;
what is important to him when choosing a clinic;
what services he will choose.
For economy clinics, the patient profile is not so important. Their main goal is a large flow of patients seeking a limited set of inexpensive services.
But for those who are going to open a business or premium level dentistry, a clear vision of the patient's portrait is extremely important. Based on it, a marketing strategy is developed, advertising channels are selected, the zone of unique services is outlined, the appropriate equipment is purchased, and a high level of service is organized.
So, you have decided on a niche, “drawn” a patient portrait and opened a clinic. How to attract patients to it?