Integration with remarketing campaigns

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Ads in stories and ephemeral formats: Real-time engagement Stories ads, like Instagram Stories and Ads, take advantage of the fleeting nature of these formats to quickly capture attention. Their ephemeral nature creates a sense of urgency that encourages immediate action, while their full-screen design ensures an immersive experience. So much so that 58% of users say they are drawn to a brand because they have seen a story about it that has captivated them.


Ephemeral ad formats are ideal for reinforcing australia whatsapp number data remarketing campaigns, as 70% of Instagram users watch Stories daily, and 40% post stories on the platform . In this way, by impacting users who previously interacted with the brand on other channels, exclusive promotions or related products can be offered directly from or Instagram. This increases retention and drives the conversion of prospects who are already advanced in the purchase funnel.


Programmatic advertising helps retailers automate the purchase of advertising space using advanced targeting and behavioral data. This ensures that ads are seen by the right audience at the ideal time. By using strategies such as real-time bidding (RTB), retailers can maximize reach with a more competitive cost per impression (CPM) and avoid wasting budget on non-relevant audiences.