The Impact of Reviews on In-Store Grocery Shopping Behavior
Posted: Sun Feb 16, 2025 5:46 am
Previous research found that over half of consumers read reviews when shopping in brick-and-mortar stores.
Our most recent research found that grocery shoppers are no exception. They want to be able to find reviews, and the presence of this content positively impacts their purchase behavior.
Most In-Store Grocery Shoppers Want Reviews for Unfamiliar Products
Consumers may not typically consult reviews when buying familiar grocery products. However, this content can help them learn more about products that are new to them.
81% of consumers are at least iran phone number list somewhat interested in accessing product ratings and reviews while shopping in a grocery store; 31% are very interested.
In-Store Shoppers Want Reviews for New (to Them) Grocery Products
When considering a new grocery product, how interested are you in accessing product ratings and reviews while shopping in a grocery store?
Of note, Gen Z shoppers are the generation most likely to be very interested in accessing product ratings and reviews when considering a new (or new to them) product in a grocery store.
Younger In-Store Shoppers Have a Bigger Appetite for Reviews for New Grocery Products
When considering a new grocery product, how interested are you in accessing product ratings and reviews while shopping in a grocery store?
Our most recent research found that grocery shoppers are no exception. They want to be able to find reviews, and the presence of this content positively impacts their purchase behavior.
Most In-Store Grocery Shoppers Want Reviews for Unfamiliar Products
Consumers may not typically consult reviews when buying familiar grocery products. However, this content can help them learn more about products that are new to them.
81% of consumers are at least iran phone number list somewhat interested in accessing product ratings and reviews while shopping in a grocery store; 31% are very interested.
In-Store Shoppers Want Reviews for New (to Them) Grocery Products
When considering a new grocery product, how interested are you in accessing product ratings and reviews while shopping in a grocery store?
Of note, Gen Z shoppers are the generation most likely to be very interested in accessing product ratings and reviews when considering a new (or new to them) product in a grocery store.
Younger In-Store Shoppers Have a Bigger Appetite for Reviews for New Grocery Products
When considering a new grocery product, how interested are you in accessing product ratings and reviews while shopping in a grocery store?