So what should your post-purchase email campaigns look like? There’s no one-size-fits-all answer here. It depends on what you’re selling and how your customers use it. Here are a few options that will make sense for many businesses though:
How-to content: Tutorial videos, use cases, explainers, or links to FAQs can be helpful while the customer is waiting for the item to arrive or as the customer is learning the item. (More on this in the next section.)
Add-on sales and product recommendations: Do you sell other items that would enhance the customer’s experience with what they already bought? They might not have seen the need before (in an upsell or cross-sell attempt), but now with the product in hand, they may be ready to buy.
Loyalty program invites: If you have a loyalty program and the first time customer hasn’t joined it yet, now could be a great time to pull them in.
Don’t forget the importance hong kong phone number list of personalization as you craft these email campaigns. Don’t send new customers and repeat customers the same emails, and don’t send generic sequences that could apply to any scenario. Customize these campaigns and use as much personalization as you can (customers’ first names are a good place to start).
Not sure where to start on these email campaigns? Check out 16 Useful Email Templates for Your Customer Service Teams.
Example
Method soaps are all built around the eco-friendly principle of refilling, keeping waste to a minimum (and as it happens, strongly pushing repeat purchase decisions and driving up customer lifetime value). The company sends replenishment emails that nudge customers to purchase those refills, often with a special, time-limited discount attached.