When it comes to content marketing, the Internet is full of solutions to facilitate the processes of creating, managing and publishing materials for buyer personas .
In this context, it is common to come across acronyms such as Web Content Management (WCM) and Content Management System (CMS), and become a little confused about their meanings.
Therefore, in this post we are going to clarify what WCM is, aruba email list 38244 contact leads explaining exactly what is behind the concept and what its advantages and disadvantages are.
We will also explain how it differs from other content-related services on the web, so that there are no doubts about the matter.
Ready? Then let's go!
What is the definition of Web Content Management (WCM)?
The concept of Web Content Management consists of a series of tools that provide resources to manage digital assets without the need for web programming or markup language knowledge .
Also known as Web Content Management Systems (WCMS), they enable more efficient content management, which translates into more interesting results for companies.
These are platforms that have access control for authorized people (a username and password are required), templates to help with the appearance of the site, and very useful editing tools.
Even the biggest players in the market have features that allow users to preview pages before publishing, to ensure that the contributor who is editing doesn't have any surprises when putting new content online.
This resource is known as WYSIWYG, the acronym for the expression What You See Is What You Get.
Because it is less time-consuming to deal with technical issues and IT specifics, professionals using a WCM can focus on producing the best content and delivering a better user experience .
Some examples of WCM are Joomla , Drupal and WordPress .
Still confused?
You may have already heard that these are some of the most popular CMSs, and not WCMs. Don't worry, we'll explain it to you below...