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Why sponsored articles are important

Posted: Sun Feb 16, 2025 3:45 am
by ritu2000
Linkedin: Sponsored articles increase engagement and lead generation
Linkedin, the world's leading professional network, recently introduced an exciting innovation: sponsored articles. This innovation allows users to read sponsored posts directly on the platform, which could potentially lead to increased interaction. For marketers, Linkedin offers an additional tool that can help increase brand awareness, increase engagement and generate leads.


The main benefit of this innovation is clear: Linkedin egypt phone number list users no longer have to leave the platform to see sponsored content. This simplifies access to sponsored articles and can lead to a higher interaction rate. The ability to discover and read relevant content directly in one's own network without having to take additional steps offers clear added value.

How sponsored posts work
When a company publishes an article on Linkedin, administrators can now promote it in a targeted manner. By adding a call-to-action button such as "Unlock Article," users are encouraged to log in to read the full content. This feature is similar to LinkedIn lead generation ads and offers potential benefits by directly connecting to in-app interaction for companies and Linkedin users.


Klickkonzept team members working on a digital marketing strategy