Shopify success story – Black Halo
Posted: Thu Feb 13, 2025 10:25 am
Black Halo is an LA clothing line that sells luxury clothing for women. Founded by Laurel Berman in 2002, it’s known for brands such as Jackie O and other contemporary dress designs.
They’re an ecommerce wholesaler of tailor-made dresses, two-piece clothes, and jumpsuits for business events, galas, cocktails, and evening parties.
It’s one of the many Shopify clothing stores that have found success on the platform. Here’s how they managed that.
What are they doing well?
Black Halo was formed to reach a particular market niche, the high-end market. For instance, their Jackie O dress, which has earned them publicity, has been worn by celebrities like Meghan Markle.
Besides having a specialized new zealand mobile number list market niche, Black Halo’s pieces were made with specific occasions in mind. Therefore, their target audience is even more niche.
Through their Shopify platform, they’ve been able to create a website design that represents their glamorous image. Most of their pictures are crisp and the site is easy to navigate.
What are the results? Key takeaways?
Black Halo produces the kind of quality that instills confidence in its buyers and drives their success story. This shows that they know their audience’s needs and seek to fulfill them. The result is building a brand that attracts markets, just by its quality.
Part of Black Halo’s success is due to their narrowed-down niche as well, which makes their marketing more specific.
They’re an ecommerce wholesaler of tailor-made dresses, two-piece clothes, and jumpsuits for business events, galas, cocktails, and evening parties.
It’s one of the many Shopify clothing stores that have found success on the platform. Here’s how they managed that.
What are they doing well?
Black Halo was formed to reach a particular market niche, the high-end market. For instance, their Jackie O dress, which has earned them publicity, has been worn by celebrities like Meghan Markle.
Besides having a specialized new zealand mobile number list market niche, Black Halo’s pieces were made with specific occasions in mind. Therefore, their target audience is even more niche.
Through their Shopify platform, they’ve been able to create a website design that represents their glamorous image. Most of their pictures are crisp and the site is easy to navigate.
What are the results? Key takeaways?
Black Halo produces the kind of quality that instills confidence in its buyers and drives their success story. This shows that they know their audience’s needs and seek to fulfill them. The result is building a brand that attracts markets, just by its quality.
Part of Black Halo’s success is due to their narrowed-down niche as well, which makes their marketing more specific.