How brands can avoid greenwashing
Posted: Thu Feb 13, 2025 10:23 am
The Federal Trade Commission (FTC) of the United States issued “Green Guides” in 2012 as voluntary recommendations to help marketers avoid making false or unsubstantiated claims about their environmental activities.
Marketers should avoid making unsubstantiated claims about a product’s environmental friendliness or “eco-friendliness,” according to a new recommendation issued by the National Association of Manufacturers. These actions can help companies avoid this problem:
Provide specifics: Utilize clear, accurate, and netherlands phone number list deliberate language, sentences, and ESG terminology.
Avoid deception by omission: Make a point of highlighting both the positive and the bad. Avoiding the negative is synonymous with fabricating it.
Exaggeration is not allowed: Make certain to portray the green attributes of your items or service as they truly are, not as you wish they were.
Avoid drawing broad generalizations: Make no generic assertions such as “organic” unless the product is certified organic.
Transparency: Your business’s assertions must be backed up by transparent, proven facts.
Because of water and air pollution, animal abuse, and other environmental issues, green marketing research clearly shows that incorporating progressive ideas into a business’s marketing strategy is important for our planet’s survival. Your company’s commitment to sustainability empowers people to live healthier, more conscious, and more responsible lives.
Marketers should avoid making unsubstantiated claims about a product’s environmental friendliness or “eco-friendliness,” according to a new recommendation issued by the National Association of Manufacturers. These actions can help companies avoid this problem:
Provide specifics: Utilize clear, accurate, and netherlands phone number list deliberate language, sentences, and ESG terminology.
Avoid deception by omission: Make a point of highlighting both the positive and the bad. Avoiding the negative is synonymous with fabricating it.
Exaggeration is not allowed: Make certain to portray the green attributes of your items or service as they truly are, not as you wish they were.
Avoid drawing broad generalizations: Make no generic assertions such as “organic” unless the product is certified organic.
Transparency: Your business’s assertions must be backed up by transparent, proven facts.
Because of water and air pollution, animal abuse, and other environmental issues, green marketing research clearly shows that incorporating progressive ideas into a business’s marketing strategy is important for our planet’s survival. Your company’s commitment to sustainability empowers people to live healthier, more conscious, and more responsible lives.