Identify your Unique Selling Proposition

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To better explain this concept, let's take the example of how search engines work: when a user searches on Google, the search engine returns the most relevant results for the keywords used. Similarly, chatbots read the keywords in a sentence, search their database for all sentences containing relevant keywords, and use them to continue the conversation.


For this reason, they often provide answers that are not entirely chinese student data correct and a bit vague. Has this ever happened to you? Imagine what would happen to one of your customers who needs assistance or has to solve an unexpected problem. How do you think they would react to seeing themselves “abandoned” at the mercy of an automatic software? The same thing could happen in the case of a new contact. Let's say you have installed a bot on.

Facebook Messenger and a buyer contacts you through this channel; given the medium, this potential customer could use informal or colloquial language. In this case, the bot might not understand the request, resulting in providing incorrect information or even creating a feeling of discomfort in the person who contacted you: the result? Almost certainly a lost sale! Always remember that people can buy services and products online, but if they have a doubt in the pre-purchase phase or a problem to solve post-purchase they want to be able to contact “real” people.