Install the Audiences app
Posted: Thu Feb 13, 2025 10:09 am
Getting Started With Shopify Audiences
Setting up Shopify Audiences is quick and easy. Remember, you must be a Shopify Plus merchant using Shopify Payments, operating in the US or Canada. Start by checking to see if you’re eligible and installing the app. Then complete the following steps:
Turn on data sharing. This is how Audiences develops insights. Remember, data is anonymized and secured through hashing, so your proprietary data is safe. Make sure to update your privacy policy to ensure you’re staying compliant with US state and other applicable privacy laws.
Connect your ad platform of choice, including Meta, Google, Pinterest, Criteo, TikTok, and Snapchat. Pro tip: We recommend starting with Meta.
Shopify Audiences automatically generates your audience lists that will export to the connected ad accounts. Note: It will take a couple days for those audiences to fully populate in the ad manager.
Create and run your ad japan phone number list campaign in the ad platform targeting your custom audience list.
Tips for making Shopify Audiences do more for you
1. Choose the right audience based on your advertising goal
Different audiences will be more or less relevant based on your current advertising goal. Prospecting at the top of the funnel is by its nature appropriate for a different audience than retargeting at the bottom of the funnel. Experiment with your ad campaigns to find the results that work best for your brand and products.
If you’re prospecting, try using our mid-intent or lookalike (lower intent, broad reach) audiences to discover new buyers that would be interested in your products. These are larger audience list sizes with a variety of data incorporated including past purchase behaviors that indicate possible interest in products that you’re selling.
Setting up Shopify Audiences is quick and easy. Remember, you must be a Shopify Plus merchant using Shopify Payments, operating in the US or Canada. Start by checking to see if you’re eligible and installing the app. Then complete the following steps:
Turn on data sharing. This is how Audiences develops insights. Remember, data is anonymized and secured through hashing, so your proprietary data is safe. Make sure to update your privacy policy to ensure you’re staying compliant with US state and other applicable privacy laws.
Connect your ad platform of choice, including Meta, Google, Pinterest, Criteo, TikTok, and Snapchat. Pro tip: We recommend starting with Meta.
Shopify Audiences automatically generates your audience lists that will export to the connected ad accounts. Note: It will take a couple days for those audiences to fully populate in the ad manager.
Create and run your ad japan phone number list campaign in the ad platform targeting your custom audience list.
Tips for making Shopify Audiences do more for you
1. Choose the right audience based on your advertising goal
Different audiences will be more or less relevant based on your current advertising goal. Prospecting at the top of the funnel is by its nature appropriate for a different audience than retargeting at the bottom of the funnel. Experiment with your ad campaigns to find the results that work best for your brand and products.
If you’re prospecting, try using our mid-intent or lookalike (lower intent, broad reach) audiences to discover new buyers that would be interested in your products. These are larger audience list sizes with a variety of data incorporated including past purchase behaviors that indicate possible interest in products that you’re selling.