picture of your expression gives a good feeling
Posted: Mon Dec 23, 2024 4:30 am
A number of take-aways in a row
Theory:
System 1 makes choices holistically, emotionally, unconsciously and automatically.
System 2 makes choices rationally, considered, consciously and it takes effort.
We are dealing with an irrational consumer. 95% happens on feeling and through unconscious processes. If you ask consumers about it, they will find it difficult to explain their choice or rationalize it afterwards. The other 5% are rational, well-considered choices that cost relatively much energy.
Practice:
System 1 makes choices quickly and based on the feeling about the total picture of the offer. To play into this you can make sure that the total
System 2 makes 'high impact' decisions rationally, well-considered and based on content characteristics. To respond to this, you can ensure that, for example, unique features (USPs) clearly stand out for large purchases.
Realize that consumer system 1 is error-prone and emotional. You can play into this and help your customer more specifically.
Switching to a more fact-based process heavy construction contractors email list requires courage, but provides a stronger negotiating position by substantiating it with clear figures about the target group.
A more fact-based process is a more effective process in the long run. It gives you a steeper learning curve by testing many concepts in advance. New concepts are optimized before they come to market. This provides value for your entire brand strategy.
Switching to a more fact-based process is fast, low-cost and always yields more than it costs through deeper and up-to-date insights into your customer segments.
Fact-based marketing handshake
To be continued …
Fact-based marketing is certainly not yet optimal, but great strides are being made. We are in a time in which technological developments follow each other in rapid succession: new techniques and methods are constantly improving and can measure unconscious and objective cognitions and emotions.
Following these developments is inspiring and it is motivating to work together on improvements and innovations within the marketing field! We are taking the first steps towards fact-based marketing, but we are far from there yet… To be continued…
Young people know how to make optimal use of social media. They find each other very quickly. On the other hand, the social pressure for young people to be liked has never been as great as it is now. It worries us, the generations that also grew up without the internet.
Young people who are always looking at their smartphones, and are always online. Is it really that bad? Or do we simply know too little about how they find their way in a world full of digital media, alone or together with peers.
Theory:
System 1 makes choices holistically, emotionally, unconsciously and automatically.
System 2 makes choices rationally, considered, consciously and it takes effort.
We are dealing with an irrational consumer. 95% happens on feeling and through unconscious processes. If you ask consumers about it, they will find it difficult to explain their choice or rationalize it afterwards. The other 5% are rational, well-considered choices that cost relatively much energy.
Practice:
System 1 makes choices quickly and based on the feeling about the total picture of the offer. To play into this you can make sure that the total
System 2 makes 'high impact' decisions rationally, well-considered and based on content characteristics. To respond to this, you can ensure that, for example, unique features (USPs) clearly stand out for large purchases.
Realize that consumer system 1 is error-prone and emotional. You can play into this and help your customer more specifically.
Switching to a more fact-based process heavy construction contractors email list requires courage, but provides a stronger negotiating position by substantiating it with clear figures about the target group.
A more fact-based process is a more effective process in the long run. It gives you a steeper learning curve by testing many concepts in advance. New concepts are optimized before they come to market. This provides value for your entire brand strategy.
Switching to a more fact-based process is fast, low-cost and always yields more than it costs through deeper and up-to-date insights into your customer segments.
Fact-based marketing handshake
To be continued …
Fact-based marketing is certainly not yet optimal, but great strides are being made. We are in a time in which technological developments follow each other in rapid succession: new techniques and methods are constantly improving and can measure unconscious and objective cognitions and emotions.
Following these developments is inspiring and it is motivating to work together on improvements and innovations within the marketing field! We are taking the first steps towards fact-based marketing, but we are far from there yet… To be continued…
Young people know how to make optimal use of social media. They find each other very quickly. On the other hand, the social pressure for young people to be liked has never been as great as it is now. It worries us, the generations that also grew up without the internet.
Young people who are always looking at their smartphones, and are always online. Is it really that bad? Or do we simply know too little about how they find their way in a world full of digital media, alone or together with peers.