The Shopify Solution
Posted: Thu Feb 13, 2025 8:24 am
Finding all of those qualities in a single stack was a daunting task. While there are lots of solutions on the market to build custom commerce experiences, it was critical for Solo that they find one that offered the flexibility needed while also being efficient and easy to maintain.
Early on, a technology stack combining Shopify’s headless architecture with Hydrogen and Oxygen, and native customization functionality with metaobjects, emerged as an intriguing possibility. It unlocked the ability to pair the latest, high performance web technologies with simple ways to manage the increasingly complex data structures needed to power their enterprise-grade merchandising and user experience.
Along with a modern approach to e-commerce technology, this solution promised to take advantage of the internal team’s great familiarity with Shopify, empowering them to build each brand’s next generation storefront.
Complex Data
One challenge that emerged uae phone number list early on was wrangling the vast amount of product and merchandising information that these stores needed to function. Chubbies trademark product variety presented a particular challenge – they needed a solution that would allow customers to quickly browse a wide assortment of styles and colors without getting lost. The solution also needed to be easy for the Chubbies team to manage and launch large product drops.
Chubbies needed a way to layer this complex, custom data on top of their already complex set of products to enable their best in class product browsing experience. Metaobjects allowed Chubbies the flexibility to model and manage this data in an interface familiar to the entire team.
We were using probably three or four different tools to add content to the site. Now we’re using metabojects for content management. We’re also using them for product information and grouping products on the site.
Early on, a technology stack combining Shopify’s headless architecture with Hydrogen and Oxygen, and native customization functionality with metaobjects, emerged as an intriguing possibility. It unlocked the ability to pair the latest, high performance web technologies with simple ways to manage the increasingly complex data structures needed to power their enterprise-grade merchandising and user experience.
Along with a modern approach to e-commerce technology, this solution promised to take advantage of the internal team’s great familiarity with Shopify, empowering them to build each brand’s next generation storefront.
Complex Data
One challenge that emerged uae phone number list early on was wrangling the vast amount of product and merchandising information that these stores needed to function. Chubbies trademark product variety presented a particular challenge – they needed a solution that would allow customers to quickly browse a wide assortment of styles and colors without getting lost. The solution also needed to be easy for the Chubbies team to manage and launch large product drops.
Chubbies needed a way to layer this complex, custom data on top of their already complex set of products to enable their best in class product browsing experience. Metaobjects allowed Chubbies the flexibility to model and manage this data in an interface familiar to the entire team.
We were using probably three or four different tools to add content to the site. Now we’re using metabojects for content management. We’re also using them for product information and grouping products on the site.