Implement blanket redirect rules to avoid duplicate content.

[kexej28769@nongnue]

It is strongly recommended to try to implement redirect rules that cover as many URL requests as possible. Implementing redirect rules on the web server is much more efficient than relying on multiple one-to-one redirects. If your redirect mapping document contains a large number of redirects that need to be implemented as one-to-one redirect rules, site performance may be negatively affected. In any case, double-check with the development team that the web server can handle the maximum number of redirects without any issues.
The author's views are entirely his own (excluding the unexpected episode of hypnosis) and may not always reflect the views of Moz.

Pouring money into a paid advertising campaign that argentina number data is destined to fail is not a sound growth strategy. Time and again, companies that engage in online advertising fail to see success because of the same problem: they don’t know their audience. There’s no trust, no recognition, and therefore the cost per click is high and rising.

In this edition of Whiteboard Friday, Rand identifies the cycle that many brands get stuck in and outlines a solution to make those paid advertising campaigns worth the dollars you put behind them.





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Video transcription
Howdy, Moz fans, and welcome to the second edition of Whiteboard Friday. This week we’re talking about the number one reason why so many paid advertising campaigns, especially those by new companies and companies with new products or new ventures into new markets and audiences, fail. They just fall apart. I see this scenario play out a lot, especially in the startup and entrepreneurial worlds but, honestly, in all of marketing.