The commercial calendar includes commemorative dates that are great opportunities for businesses to attract their customers to learn about their products. With some marketing strategies based on this planning, companies in different niches can balance their sales throughout the year .
If you want to know what the commemorative dates are in 2023 and how your business can take advantage of them to boost its sales, check out the post!
We are almost in May, but there is still plenty of time in the year to plan, check out the commercial dates for the next few months:
May
May is a very important month in the first half architects email lists of the year for businesses, as it has one of the biggest sales dates in Brazil: Mother's Day. This is a great opportunity for companies of all sizes and niches to invest in promotions and campaigns to boost their sales.
In addition, the month celebrates Nerd Pride Day and World Burger Day, which are more niche dates. The first can be explored in comic book e-commerces, bookstores and geek stores. The second in restaurants that can release discount coupons to customers or take the opportunity to launch a new flavor on their menu.
14 – Mother’s Day
25 – Nerd Pride Day
28 – World Burger Day
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June
The arrival of winter and the June festivities heat up the market. Restaurants, party stores, candy stores, clothing rental stores and other stores linked to this festive date are busy. The month also features another date of great commercial value in Brazil: Valentine's Day . Many couples celebrate the date by exchanging gifts, traveling, having flowers and romantic dinners.
In June, a special day was created to remember the challenges and celebrate the achievements of the LGBTQIA+ community. On this day, more than focusing on sales, it is important for the brand to position itself in favor of diversity.
12 – Valentine’s Day
13 to 29 – June Festivals
21 – Beginning of Winter
28 – LGBTQIA+ Pride Day
July
July is a quieter commercial month, with some more niche dates such as Rock Day and National Football Day, which can be taken advantage of by instrument, clothing and sporting goods stores.
Other celebrations of the month, such as Grandparents' Day and Friends' Day, are opportunities for stores to create special and emotional campaigns that touch consumers.
13 – Rock Day
19 – National Football Day
26 – Grandparents Day
30 – Friendship Day
August
The month to celebrate fathers! Just like Mother's Day, it's a date when sales can increase significantly for all types of niches: clothing stores, hardware stores, footwear stores, chocolate stores, sporting goods stores, among others. Be careful with clichés in your advertising: address the different types of fatherhood to win over all audiences.
And to win over those who are single, in a relationship or in a relationship that is not confirmed, August is a great month to create fun campaigns and attract this audience to your store on Singles' Day.
13 – Father’s Day
15 – Singles Day
September
September begins with a holiday in the first week of the year that has great national significance: Brazil's Independence Day. In addition to boosting Brazilian tourism, the date marks the beginning of Brazil Week , an action organized by the Federal Government to boost sales in the country's businesses.
Among the important dates of the month specific to some niches, Customer Day works as a pre-Black Friday for stores that start preparing with unmissable promotions and campaigns.
07 - Brazil Independence Day
13 – Cachaça Day
15 – Customer Day
23 – Early Spring
October
October offers many celebrations that are great opportunities to boost business. Animal Day is the perfect date for pet shops to promote their products and run campaigns with videos and photos of dogs, cats and other pets.
The national holiday on the 12th celebrates Children's Day and Our Lady of Aparecida, the Patron Saint of Brazil. Followed by Teachers' Day, which is a date when students and their parents give gifts to these professionals. It is a great sales period for toy stores, religious articles, souvenirs and gifts.
The last week of the month also has a more niche date, Decoration Day and Halloween, which is a date that is gaining more and more followers to celebrate in the country.
04 – Animal Day
12 – Children’s Day
15 – Teachers’ Day
30 – Decoration Day
31 – Halloween
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November
November marks the beginning of the two most promising months for retailers. Black Friday is the most anticipated date for consumers. It means a peak in sales for both physical stores and e-commerce. Customers wait for this day to take advantage of unmissable discounts.
It is followed by Cyber Monday, which acts as a last opportunity for Black Friday for stores to clear out their stock.