Marketing research answers key business questions
Posted: Thu Feb 13, 2025 6:44 am
Research examples
Marketing research is not only helpful when starting a new business. In business, there are often situations when additional data is indispensable.
For example, a manufacturer of luxury perfumes is looking for ways to promote a product line on the market. To do this, the marketing department analyzed the audience that is already making purchases. It turned out that most of the customers are men. And their main motive is to give a gift and please a woman.
As a result, the company decided to target the male audience. Suitable venezuela phone number list promotion channels were selected - groups in social networks and Telegram, contextual advertising in Yandex. The start of sales of the new product was timed to March 8. And such creatives were developed that convey the emotions of a woman when receiving elite perfume as a gift.
For more ideas on how to develop cool products and market them, check out the Compass blog on Telegram.
Marketing research is also used when a problem arises. Example: the Myata cafe in the city center experienced a sharp drop in revenue. The manager launched a consumer survey, and it turned out that some of them switched to a competitor - another restaurant that opened nearby.
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The price level in both establishments was the same, but the service time was different. At Myata, lunch was served in 20 minutes, while at the competitor's — in 10. Since the cafe was mostly visited by employees of nearby offices during the day, the time difference became decisive for them. The cafe's manager sped up the service, and the customers returned.
What tasks does the research solve?
The main goal of the study is to provide its customer with unbiased, realistic and complete information about the subject of study. Decisions based on objective data, not on intuition and guesswork, allow businesses to make good profits and earn more.
Marketing research is not only helpful when starting a new business. In business, there are often situations when additional data is indispensable.
For example, a manufacturer of luxury perfumes is looking for ways to promote a product line on the market. To do this, the marketing department analyzed the audience that is already making purchases. It turned out that most of the customers are men. And their main motive is to give a gift and please a woman.
As a result, the company decided to target the male audience. Suitable venezuela phone number list promotion channels were selected - groups in social networks and Telegram, contextual advertising in Yandex. The start of sales of the new product was timed to March 8. And such creatives were developed that convey the emotions of a woman when receiving elite perfume as a gift.
For more ideas on how to develop cool products and market them, check out the Compass blog on Telegram.
Marketing research is also used when a problem arises. Example: the Myata cafe in the city center experienced a sharp drop in revenue. The manager launched a consumer survey, and it turned out that some of them switched to a competitor - another restaurant that opened nearby.
Corporate messenger on your server in 10 minutes
We will provide a free period. We will help to set up Compass on your servers or in the cloud. We will simplify the move and adaptation of the team.
Order a consultation
The price level in both establishments was the same, but the service time was different. At Myata, lunch was served in 20 minutes, while at the competitor's — in 10. Since the cafe was mostly visited by employees of nearby offices during the day, the time difference became decisive for them. The cafe's manager sped up the service, and the customers returned.
What tasks does the research solve?
The main goal of the study is to provide its customer with unbiased, realistic and complete information about the subject of study. Decisions based on objective data, not on intuition and guesswork, allow businesses to make good profits and earn more.