Neuromarketing methods are based on the principles

[Joywtome231]

Neuromarketing therefore complements traditional audience research methods rather than replacing them. It helps brands better understand their key customers, meet their expectations and satisfy their needs.

Let's sum it up
Neuromarketing is a relatively new field of knowledge that is a symbiosis of marketing, psychology and neurobiology. It studies unconscious human reactions.

of the brain's action - its more ancient areas, which are responsible for instincts usa phone number list survival and emotions, are the first to be activated. The process of rational thinking is included last. Therefore, consumers can make up to 90% of decisions without understanding their true reasons.

Neuromarketers study brain signals, as well as involuntary reactions of the body - the direction of gaze, increased breathing, heart rate, changes in blood pressure, skin temperature and much more.

Research shows that the buyer is influenced by all the factors that he receives through the channels of perception of information - these are sight, hearing, taste, touch and smell. In addition, the brain creates so-called cognitive distortions, which can also be used to influence customers.

Companies use this data to better understand the preferences of the target audience, its true motives and needs. Neuromarketing is also used to evaluate advertising and products before the project is launched and entered the market. That is, the main areas of application of neuromarketing now are design development, creation of advertising materials and sales increase.

The research itself is expensive. Only large brands can afford it. Small and medium-sized business researchers use the already known results of neuromarketing — conduct experiments on them, do A/B tests and determine the most effective tools.