There is no further ado

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It is often mistakenly believed that a brand will appear more authentic to consumers if its messages focus on added value, thus ignoring its true purpose: doing business.

And this is what arouses consumer skepticism.

We consumers know that the goal of a brand is to do business.

We also understand that economic benefit does not have to be at odds with social well-being.

That's why we are much more receptive to transparent, more realistic marketing messages, and it is the user who gives value to the content.

The user determines what is authentic valuable georgia phone number list content.

the purpose of the content is to be useful to the user.

Content that only talks about the benefits of a product bores users and is useless for connecting with their values.

On the other hand, what good does it do for a user if a brand defends equality or fair trade if it does not know the benefits that the product it sells will bring to it?

We are clear that we need good-tasting, quality food, effective cleaning products, good service offerings...

When it comes time to choose, the social commitment of the brand is an added value, a plus that can be decisive in our selection, but that does not work on its own.

This is why content strategies that focus exclusively on the product and those that focus too heavily on the social cause, relegating the company's commercial purpose to the background, fail equally.