What makes your business different from your competition?
Posted: Thu Feb 13, 2025 5:40 am
Microcopy is often forgotten on many websites, but in reality it can be the key to differentiating yourself from your competition and winning over users .
In this post we reveal the great potential of these small fragments of text and the benefits of applying microcopywriting for your brand .
You'll know where to use it with simple examples so you can get to work and start working on the copy for the little things.
When we decide to invest in copy, we usually focus on the big texts that go directly to your home, your "about me" or services pages.
We care about creating catchy headlines, a memorable welcome sequence, and product sheets that invite you to buy.
And that's great, as long as we don't forget the little texts estonia phone number list that make a big difference and that will reinforce everything above: those words that finish the job, humanize the conversation and move to action.
This is how we get to microcopy, the copy of the small details.
What is microcopy?
Microcopy is small texts that are placed in strategic places on your website and serve to guide the user through an action, clearing up any doubts they may have before or after the action .
We use them to motivate the user to take action, to resolve their doubts, calm their fears, make them feel that they are accompanied, that we are there to help them.
And that is what makes the difference: the user must feel that he is speaking with someone of flesh and blood who will also help and accompany him at all times.
In this post we reveal the great potential of these small fragments of text and the benefits of applying microcopywriting for your brand .
You'll know where to use it with simple examples so you can get to work and start working on the copy for the little things.
When we decide to invest in copy, we usually focus on the big texts that go directly to your home, your "about me" or services pages.
We care about creating catchy headlines, a memorable welcome sequence, and product sheets that invite you to buy.
And that's great, as long as we don't forget the little texts estonia phone number list that make a big difference and that will reinforce everything above: those words that finish the job, humanize the conversation and move to action.
This is how we get to microcopy, the copy of the small details.
What is microcopy?
Microcopy is small texts that are placed in strategic places on your website and serve to guide the user through an action, clearing up any doubts they may have before or after the action .
We use them to motivate the user to take action, to resolve their doubts, calm their fears, make them feel that they are accompanied, that we are there to help them.
And that is what makes the difference: the user must feel that he is speaking with someone of flesh and blood who will also help and accompany him at all times.