Marketing team objectives

[rochon.a1.119]

I'll tell you about them:


Smarketing - Best Practices Infographic
1.- Both teams must have full access to the objectives
This means that beyond having clear objectives for “your team”, all members must be able to know the group objectives, those of the marketing team and those of sales.

For example:

Shared monthly goal: 3 million euros.

Considering that the average sales contract was 15 thousand austria phone number list euros and the conversion rate from one stage to another was 50%, we would have the following objectives for each team:



6,400 new visitors to the website.

3,200 conversions of visitors to sales opportunities.

1,600 MQLs from sales opportunities.

Sales target:

800 MQL to SQL conversions.

400 SQL to Opportunity conversions.

200 customer opportunity closures.