What is referral marketing and how to use it in business?
Posted: Wed Feb 12, 2025 10:06 am
One of the factors that has a great influence on the purchase decision is certainly the recommendation of relatives – friends or family members. According to numerous studies, up to 92% of people consult with others before taking advantage of an offer. For this reason, recommendation marketing plays an important role in the brand strategy.
What is referral marketing?
Referral marketing is a type of online marketing Turkey cell phone number list that relies on trusted recommendations of products or services by people who use them.
It is based on activities aimed at helping to obtain numerous recommendations and thus attract new clients.
The whole mechanism is very simple. Satisfied consumers express a positive opinion or promote the brand to their friends, which naturally encourages others to buy. Then these "satisfied customers" can get a reward for this in the form of discounts, free shipping or various bonuses. The greater the benefit, the more people will take this step.
What is referral marketing?
Referral marketing is a type of online marketing Turkey cell phone number list that relies on trusted recommendations of products or services by people who use them.
It is based on activities aimed at helping to obtain numerous recommendations and thus attract new clients.
The whole mechanism is very simple. Satisfied consumers express a positive opinion or promote the brand to their friends, which naturally encourages others to buy. Then these "satisfied customers" can get a reward for this in the form of discounts, free shipping or various bonuses. The greater the benefit, the more people will take this step.