Why not publishing new content can be a fantastic way to reach more readers
Posted: Mon Dec 23, 2024 4:15 am
Post, post, post is one of my mottos for this blog. Doing the exact opposite like Buffer did can be a fantastic way to do things better.
Carlos Bravo9
The man who posts every day (although now it's on different blogs) says. The guys at Buffer (yes, the social media tool) usually publish several pieces of content on their blog on a weekly basis. This time they did just the opposite.
update contentsPhoto rights by Fotolia
They stopped posting for 30 days to see what would happen. Don't miss the post because it really is one of the best things I've read lately. They give you a lot of details about the actions they've taken instead of posting new content and it really is impressive what can be done in just one month .
Instead of publishing something new, take advantage of what you have
Buffer's main strategy was to capitalize on all the japan phone number format great content they had already published in the past.
This is the first time I've seen the tactic of reusing existing content applied in such a radical and well-crafted way. Here are some of the actions they took:
Update content by adding videos, photos or audios, also updating the date of the post in a similar way to what I am doing in my experiment .
Create e-books based on featured posts about social media strategies.
Republishing existing content on sites like Medium, Quora, or LinkedIn.
Convert posts into presentations and upload them to Slideshare.
Create video courses based on existing blog content.
Why it's a good idea to copy Buffer's strategy
Sometimes we create extraordinary content that we benefit from in the short term but that loses its strength in the medium and long term (especially if it doesn't get much traffic from Google).
Ultimately, Buffer has focused on attracting subscribers by getting visits from new users. They have increased the level of activity on sites outside of their blog to reach an audience that they had not previously reached with such force.
Carlos Bravo9
The man who posts every day (although now it's on different blogs) says. The guys at Buffer (yes, the social media tool) usually publish several pieces of content on their blog on a weekly basis. This time they did just the opposite.
update contentsPhoto rights by Fotolia
They stopped posting for 30 days to see what would happen. Don't miss the post because it really is one of the best things I've read lately. They give you a lot of details about the actions they've taken instead of posting new content and it really is impressive what can be done in just one month .
Instead of publishing something new, take advantage of what you have
Buffer's main strategy was to capitalize on all the japan phone number format great content they had already published in the past.
This is the first time I've seen the tactic of reusing existing content applied in such a radical and well-crafted way. Here are some of the actions they took:
Update content by adding videos, photos or audios, also updating the date of the post in a similar way to what I am doing in my experiment .
Create e-books based on featured posts about social media strategies.
Republishing existing content on sites like Medium, Quora, or LinkedIn.
Convert posts into presentations and upload them to Slideshare.
Create video courses based on existing blog content.
Why it's a good idea to copy Buffer's strategy
Sometimes we create extraordinary content that we benefit from in the short term but that loses its strength in the medium and long term (especially if it doesn't get much traffic from Google).
Ultimately, Buffer has focused on attracting subscribers by getting visits from new users. They have increased the level of activity on sites outside of their blog to reach an audience that they had not previously reached with such force.