Example of a media banner on the Yandex website
Posted: Wed Feb 12, 2025 9:17 am
Paid Internet Advertising
Paid promotion methods are available in almost all digital channels. For example, Yandex offers the following tools:
Contextual advertising is paid ads that appear on the first lines of search results. For example, if you enter the query "Tours to Turkey" in Yandex, then this type of advertising will appear in the first two positions. And only after it will sites with good SEO optimization be shown.
Advertising in YAN. This is the display of advertisements in the Yandex advertising network. The advantage of this tool is that you can set up targeting specifically for those users who meet the requirements of the business. For example, "residents of the Moscow region who recently searched for plastic windows" or "men and women from 25 to 40 years old who are interested in the topic of cars."
Media advertising is the placement of media banners on large image platforms where there is a concentration of target audience. For example, the portal auto.ru, Kinopoisk, Yandex.Afisha or the main page of Yandex. This czech republic phone number list method of promotion significantly increases the reach of the advertising campaign. It is intended, first of all, for large businesses with a serious advertising budget.
All advertisements can be designed differently: in text, image or video format. Payment models can also be different, for example, for impressions, for clicks or other target actions. The cost of advertising depends mainly on the activity of competitors in your niche - the more of them, the higher the price.
SMM: promotion in social networks
SMM or Social Media Marketing is brand promotion in social networks. Its main advantage is the ability to directly communicate and interact with the audience, instantly receive feedback on the company's actions.
SMM includes the following areas of work:
Developing groups or brand accounts – filling them with useful and entertaining content.
Communication with users on social networks, including processing requests and feedback.
Attracting new audiences through advertising or free tools.
Selling the company's products and services, inviting them to perform other targeted actions.
According to Brand Analytics , the most popular social networks now are Telegram, VKontakte and Odnoklassniki. Previously popular Instagram* and Facebook* lost their positions after being blocked in Russia.
* Belongs to Meta, which is recognized as an extremist organization and banned in the Russian Federation.
Paid promotion methods are available in almost all digital channels. For example, Yandex offers the following tools:
Contextual advertising is paid ads that appear on the first lines of search results. For example, if you enter the query "Tours to Turkey" in Yandex, then this type of advertising will appear in the first two positions. And only after it will sites with good SEO optimization be shown.
Advertising in YAN. This is the display of advertisements in the Yandex advertising network. The advantage of this tool is that you can set up targeting specifically for those users who meet the requirements of the business. For example, "residents of the Moscow region who recently searched for plastic windows" or "men and women from 25 to 40 years old who are interested in the topic of cars."
Media advertising is the placement of media banners on large image platforms where there is a concentration of target audience. For example, the portal auto.ru, Kinopoisk, Yandex.Afisha or the main page of Yandex. This czech republic phone number list method of promotion significantly increases the reach of the advertising campaign. It is intended, first of all, for large businesses with a serious advertising budget.
All advertisements can be designed differently: in text, image or video format. Payment models can also be different, for example, for impressions, for clicks or other target actions. The cost of advertising depends mainly on the activity of competitors in your niche - the more of them, the higher the price.
SMM: promotion in social networks
SMM or Social Media Marketing is brand promotion in social networks. Its main advantage is the ability to directly communicate and interact with the audience, instantly receive feedback on the company's actions.
SMM includes the following areas of work:
Developing groups or brand accounts – filling them with useful and entertaining content.
Communication with users on social networks, including processing requests and feedback.
Attracting new audiences through advertising or free tools.
Selling the company's products and services, inviting them to perform other targeted actions.
According to Brand Analytics , the most popular social networks now are Telegram, VKontakte and Odnoklassniki. Previously popular Instagram* and Facebook* lost their positions after being blocked in Russia.
* Belongs to Meta, which is recognized as an extremist organization and banned in the Russian Federation.