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At the same time, internet searches and online advertisements have increasingly had a local focus since 2017

Posted: Wed Feb 12, 2025 8:48 am
by Bappy11
(You can find more detailed information about our survey at the end of the article.)

Depending on the size of the company and the industry, the same technologies are not always a priority, but all the companies we surveyed named these four areas as the most important factors in their software budget. This means that if you want to remain competitive with your small or medium-sized company, you should also plan resources and investments for this software.

software budget Figure 1
Figure 1
To help you decide which software to prioritize in your own company, let's take a closer look at these four areas, starting with number 4 on the priority list and ending with the highest priority area. We'll focus on spending and software budget trends by size and industry.

Software Technology No. 4: Digital Marketing is Now Crucial for Acquiring New Customers
What the data says

Small businesses have recognized that every business is a digital business: 45% of SMB survey respondents plan to budget for digital marketing campaigns and required tools over the next two years (see Figure 1).

Online shopping is a growing and irreversible trend for both private and business customers, with significant implications for all businesses.

Nowadays, almost every purchase begins online, at least when it comes to discovering and korea telegram data exploring products. More and more consumers are researching online before making offline purchases; according to recent studies , as many as 88% of US consumers do so.


If your company doesn't have a website or online presence, new customers simply won't be able to find you. The quality of your web presence can also make the difference between a new customer and a visitor who is put off after two seconds.

Digital marketing is especially important for small businesses, as they need to compete with competitors who have already made a name for themselves. With digital marketing activities in the right places, you can attract attention that you would otherwise lose, while having a strong web presence can ensure that you are perceived as just as important and capable as a much larger and more established company.

software budget Figure 2
Figure 2
What the data says

Digital marketing spending increases with company size, indicating that companies either grow more the more they spend in this area or spend more the larger they become (see Figure 2).