How to get contrast?
Posted: Wed Feb 12, 2025 8:44 am
Contrast
If there is no contrast, there is no attention and no decision.
In many ways, for example with the voice, we can do it using different tones, speed, pauses, etc.
A monotonous voice has no contrast and therefore does not attract attention.
A blog post full of text, without separate paragraphs, without saudi arabia phone number list photos, without defined subtitles, without bold… is an alphabet soup, and will hardly capture attention.
How to do neuromarketing - Tangibility and contrast
As for Powerpoint presentations, for example, -which many of us use constantly in our work- most of what we see follows the patterns we were taught in universities, that is, "if you have 15 minutes, maximum 15-20 slides."
Big mistake!
Because this makes us concentrate everything in a compressed and cluttered way on them.
Indigestible!
That's why most Powerpoint presentations are boring, but it's not the fault of this application, but of the person who uses it.
If there is no contrast, you will never capture attention.
If you have 15 minutes, build your slides in a way that “sells” and “engages” and to do that, you will need to use more than 15 or 20.
I assure you!
Based on my experience with Powerpoint, I prepared “12 TIPS for irresistible presentations”, in which I apply contrast on all sides, as you will see.
12 tips for irresistible presentations and boosting your personal branding from Esmeralda Diaz-Aroca
I above all
This sounds very selfish, but what I mean is that if I don't " see myself in the situation" it is not for me.
If the messages do not land in my reality, they do not identify me.
If there is no contrast, there is no attention and no decision.
In many ways, for example with the voice, we can do it using different tones, speed, pauses, etc.
A monotonous voice has no contrast and therefore does not attract attention.
A blog post full of text, without separate paragraphs, without saudi arabia phone number list photos, without defined subtitles, without bold… is an alphabet soup, and will hardly capture attention.
How to do neuromarketing - Tangibility and contrast
As for Powerpoint presentations, for example, -which many of us use constantly in our work- most of what we see follows the patterns we were taught in universities, that is, "if you have 15 minutes, maximum 15-20 slides."
Big mistake!
Because this makes us concentrate everything in a compressed and cluttered way on them.
Indigestible!
That's why most Powerpoint presentations are boring, but it's not the fault of this application, but of the person who uses it.
If there is no contrast, you will never capture attention.
If you have 15 minutes, build your slides in a way that “sells” and “engages” and to do that, you will need to use more than 15 or 20.
I assure you!
Based on my experience with Powerpoint, I prepared “12 TIPS for irresistible presentations”, in which I apply contrast on all sides, as you will see.
12 tips for irresistible presentations and boosting your personal branding from Esmeralda Diaz-Aroca
I above all
This sounds very selfish, but what I mean is that if I don't " see myself in the situation" it is not for me.
If the messages do not land in my reality, they do not identify me.