Bringing Digital Innovation to the Global Art Market
Posted: Wed Feb 12, 2025 7:57 am
Business models across all industries are shifting rapidly to the new digitized world, as the proliferation of transformational technologies – from cloud computing, smart phones and e-commerce, to social media, virtual reality and fintech – continue to generate disruptive new innovations and enterprises.
However, the global art market remains relatively stuck in its centuries-old, brick-and-mortar sales and distribution model, with most players’ forays into digitization consisting only of the simple step of converting their physical storefronts into browsable electronic inventories. This lack of innovation represents a missed opportunity to leverage digital tools to increase sales. Furthermore, art is intended to produce an emotional response, and the generic “widget-selling” approach taken by most art e-marketplaces completely overlooks the value of introducing this important aspect of the product into the customer experience.
What’s worse, by failing to leverage the enormous transformational possibilities presented by digital technology, the industry is continuing to overlook the age-old inequities in the art world. The majority of artists from emerging economies struggle to reach audiences in developed markets, and to receive fair compensation for their talent. On the other hand, the average art buyer in both developed and developing countries still does not have adequate access to affordable, high-quality artwork – particularly from artists in emerging markets. This helps perpetuate a long-standing divide in the art world – the separation between the brazil whatsapp number data haves and the have-nots.
Artistic talent is an innate human trait that manifests in all corners of the world – including remote towns in South America, Africa, South and Southeast Asia and other developing regions. With no meaningful market access opportunities for artists from these countless forgotten areas, art lovers are missing out on a massive variety of artwork – and artists are missing out on a valuable pool of potential buyers. And in the rare cases where these artists do gain access to international buyers, the bland sales approach of the current generation of art e-marketplaces robs their artwork of much of its emotional resonance, making it harder for the artists to connect with their audience and increase their sales.
Using Digital Innovation to Transform the Global Art Marketplace
At TapArt, we have a built a business model from the ground up that addresses these critical shortcomings in current art marketplace models. Our digital platform not only avoids some of the fundamental weaknesses of the traditional art market, it also takes advantage of the transformational opportunities of new technologies to make a social impact. Our goal is to harness the fullest power of art – enabled by our innovative use of technology and global collaborations – to bring people and cultures together as one world community.
However, the global art market remains relatively stuck in its centuries-old, brick-and-mortar sales and distribution model, with most players’ forays into digitization consisting only of the simple step of converting their physical storefronts into browsable electronic inventories. This lack of innovation represents a missed opportunity to leverage digital tools to increase sales. Furthermore, art is intended to produce an emotional response, and the generic “widget-selling” approach taken by most art e-marketplaces completely overlooks the value of introducing this important aspect of the product into the customer experience.
What’s worse, by failing to leverage the enormous transformational possibilities presented by digital technology, the industry is continuing to overlook the age-old inequities in the art world. The majority of artists from emerging economies struggle to reach audiences in developed markets, and to receive fair compensation for their talent. On the other hand, the average art buyer in both developed and developing countries still does not have adequate access to affordable, high-quality artwork – particularly from artists in emerging markets. This helps perpetuate a long-standing divide in the art world – the separation between the brazil whatsapp number data haves and the have-nots.
Artistic talent is an innate human trait that manifests in all corners of the world – including remote towns in South America, Africa, South and Southeast Asia and other developing regions. With no meaningful market access opportunities for artists from these countless forgotten areas, art lovers are missing out on a massive variety of artwork – and artists are missing out on a valuable pool of potential buyers. And in the rare cases where these artists do gain access to international buyers, the bland sales approach of the current generation of art e-marketplaces robs their artwork of much of its emotional resonance, making it harder for the artists to connect with their audience and increase their sales.
Using Digital Innovation to Transform the Global Art Marketplace
At TapArt, we have a built a business model from the ground up that addresses these critical shortcomings in current art marketplace models. Our digital platform not only avoids some of the fundamental weaknesses of the traditional art market, it also takes advantage of the transformational opportunities of new technologies to make a social impact. Our goal is to harness the fullest power of art – enabled by our innovative use of technology and global collaborations – to bring people and cultures together as one world community.