404 pages don't have to be a frustrating experience for users. On the contrary, they can be an opportunity to strengthen the relationship with your brand and improve the browsing experience. Below, we explain how to design 404 pages that not only solve the problem, but also maintain user engagement.
What is a 404 page?
A 404 page is one that is displayed when a user tries to access a indonesia telegram data URL that does not exist or cannot be found. It is common to encounter one when a broken link is accessed, or when a web address is typed incorrectly.
Benefits of a good 404 page design
Turning the error into a UX opportunity : An attractive and helpful design can guide the user to continue exploring the site without frustration. Unlike standard pages, a well-designed 404 page includes options to make it easier to return to the site, such as links to other sections or a search field.
Avoid cognitive overload : While it's tempting to include too many options on an error page, a good practice is to provide a limited number of key links that guide the user without overwhelming them.
Branding opportunity : Often times, the 404 page can be a user’s first contact with your brand. It’s important to match the aesthetic and tone of the page with the rest of your site to keep the experience consistent.
What a 404 page should include
A clear error message : It is vital that the user understands that they have reached a page that does not exist or is not available. A friendly message can ease frustration.
Linking to relevant content : To redirect the user back to useful parts of the site, you can offer links to the most visited or popular pages, such as the home page, featured products, or even blog articles.
Call to Action : As with other landing pages, it is essential to include a CTA (call-to-action) that guides the user, such as a button that takes them back to the main page, or a search field so they can find the content they were looking for.