The role of environmental concerns in the growing interest in Made in France
Each generation thus proves to be more concerned about the environment than their elders at the same age [3] . Environmental concerns have seen a marked increase within the population since the last century: 12% of French people in 1991, compared to 31% in 2020.
Figure 2 - Evolution of concern for environmental degradation
©CREDOC Living Conditions and Aspirations Surveys
The increasing awareness of these issues has transformed and influenced the interest in Made in France.
In 2020, the ecological singapore phone number list argument has thus become central to purchasing decisions. In 2005, half of the people who said they were concerned about the environment (50%) agreed to pay more for a product made in France compared to 42% of those not concerned about this issue. Fifteen years later, 76% of consumers concerned about environmental degradation (compared to 39% of those who were not) said they were prepared to pay extra for such products.
Figure 3 - Evolution of the propensity to bear an additional cost for an industrial product manufactured in France
The French people most reluctant to buy “Made in France” are mainly those for whom consumption is above all a necessity, a distinction marked by a gap of 11 percentage points.
Figure 4 - Propensity to bear an additional cost for an industrial product manufactured in France, according to sentiment towards consumption