Subphase: Commit to change
Posted: Mon Dec 23, 2024 4:05 am
You are clear that a change needs to take place (based on the previous example: that other protective clothing needs to be purchased and will be purchased), regardless of the form or implications. The subphase 'Committing to change' is about pushing through this. This can be a seemingly quick and easy process, but it is very valuable to visualize it. There are plenty of companies with sluggish decision-making processes. As a result of, for example, (internal) politics and limited availability of stakeholders, the momentum from the previous subphase can be lost here. It is crucial to know which force fields (and possible barriers) are at play.
Phase 2: Solution
This is usually the phase where most things happen. This is where deeper research takes place as a basis for alternative scenarios. Important: be aware that subjectivity is lurking in this phase. guatemala phone number Employees (let's keep it within sales and marketing for the sake of convenience) are constantly in contact with prospects and (ex-)customers. So there will be a 'well-founded' understanding of the market, journeys and personas. Although well-founded is in quotation marks, I don't want to detract from that. The point I want to make is that internal knowledge can also contain many assumptions or that the internal view is not challenged often enough. The value of journeys and personas also lies strongly in details, nuances, etc. That is where an opportunity lies to distinguish yourself.
Subphase: Exploring possible solutions
As the name suggests, this subphase is all about weighing up the different options and solutions. Depending on the need and implications, this subphase can vary in the amount of work you put into it. If a decision does not have that much impact, it is 'not made to be difficult' compared to decisions that have the potential to burn down the building. Let's assume some heavier (fire hazard) decisions when I say that this subphase is about knowing what the consideration is based on. In which steps this consideration is made and by whom (and who may play a supporting role). Going back to the example of protective clothing: in this phase you can investigate and have different products tested.
Phase 2: Solution
This is usually the phase where most things happen. This is where deeper research takes place as a basis for alternative scenarios. Important: be aware that subjectivity is lurking in this phase. guatemala phone number Employees (let's keep it within sales and marketing for the sake of convenience) are constantly in contact with prospects and (ex-)customers. So there will be a 'well-founded' understanding of the market, journeys and personas. Although well-founded is in quotation marks, I don't want to detract from that. The point I want to make is that internal knowledge can also contain many assumptions or that the internal view is not challenged often enough. The value of journeys and personas also lies strongly in details, nuances, etc. That is where an opportunity lies to distinguish yourself.
Subphase: Exploring possible solutions
As the name suggests, this subphase is all about weighing up the different options and solutions. Depending on the need and implications, this subphase can vary in the amount of work you put into it. If a decision does not have that much impact, it is 'not made to be difficult' compared to decisions that have the potential to burn down the building. Let's assume some heavier (fire hazard) decisions when I say that this subphase is about knowing what the consideration is based on. In which steps this consideration is made and by whom (and who may play a supporting role). Going back to the example of protective clothing: in this phase you can investigate and have different products tested.