From May 2018, it will be off: the GDPR will be introduced. This is a far-reaching privacy legislation, which causes a lot of panic. IT and legal departments in particular are impressed by the high fines of up to 20 million euros or 4 percent of global turnover. But what really matters is often missed. Marketers must start to see the newly built relationship of trust with their customers as an opportunity.
For years, we as marketers have taken advantage of the consumer's ignorance. Yet consumers are becoming more outspoken and increasingly critical of the way they are approached and followed. There is a danger that a consumer will turn against you if he feels he is not being treated well. The GDPR is ahead of this and is now forcing marketers to change their mindset .
Our vision is that marketers should start to see the guatemala phone country code new trust relationship with their customers as an opportunity. In this article we will explain the most important principles to use this opportunity.
You may have heard about it: the GDPR ( General Data Protection Regulation). This new European legislation was adopted in May 2016 and will come into effect from May 2018.
The law aims to protect the privacy and personal data of European citizens and to better align with current technological developments. The e-privacy directive will also be amended in line with the same principles as the GDPR.
After the introduction, consumers are completely in the lead when it comes to their personal data. With one click of a button, they should be able to request all the data that you as a company collect from them. In fact, consumers have the right to request adjustment or deletion of their data.