Merchandising at the point of sale
Posted: Wed Feb 12, 2025 3:53 am
To achieve this, it is not enough to place the products in the most attractive way in your point of sale. You need to study your target audience, analyze your competitors' strategies, create incentives for consumers and offer a pleasant atmosphere in your store.
Are you interested in learning about the benefits of these strategies? Below, discover the main types of merchandising and how you can implement them in your business.
merchandising
Types of merchandising
Visual merchandising
This type of merchandising seeks to brazil cell phone number list offer a unique visual experience for customers , attracting them to the store and awakening their interest in the products from the façade.
To achieve this, stores invest in distinctive décor. It is essential to carefully select elements such as colours , furniture and decorative objects. These components not only represent the essence of the brand, but also stimulate purchases.
It consists of strategically arranging products to attract consumers to the store and motivate them to explore all available merchandise.
Typically, highly sought-after products or featured releases are placed in visible areas, such as display cases , to catch the attention of passersby.
Are you interested in learning about the benefits of these strategies? Below, discover the main types of merchandising and how you can implement them in your business.
merchandising
Types of merchandising
Visual merchandising
This type of merchandising seeks to brazil cell phone number list offer a unique visual experience for customers , attracting them to the store and awakening their interest in the products from the façade.
To achieve this, stores invest in distinctive décor. It is essential to carefully select elements such as colours , furniture and decorative objects. These components not only represent the essence of the brand, but also stimulate purchases.
It consists of strategically arranging products to attract consumers to the store and motivate them to explore all available merchandise.
Typically, highly sought-after products or featured releases are placed in visible areas, such as display cases , to catch the attention of passersby.