Purpose of PEST Analysis
Posted: Wed Feb 12, 2025 3:42 am
The purpose of a PEST analysis is to analyze your company's external environment as a basis for developing a marketing strategy .
The key to business success is to analyze factors in the external environment, make strategic decisions, provide appropriate products and services, and maintain your company's advantage.
While it is essential to analyze the internal and external armenia telegram data environment, PEST analysis allows you to analyze the external environment .
PEST analysis can also be used to analyze macro-environments such as social and economic conditions, which can help predict the future prospects of the market and possible changes.
How to do PEST analysis and tips
To actually perform a PEST analysis, it is important to know in advance how to do the analysis and the overall flow in order to perform the analysis more efficiently.
We will provide a step-by-step guide on how to perform a PEST analysis .
If you are trying it for the first time, follow the steps below.
Clarify your goals
Gather information
Classify into PEST
Distinguishing between "facts" and "interpretations"
Divide into "opportunities" and "threats"
Divide into short-term and long-term
Applying analysis results to measures
Let's take a closer look at each one.
Step 1: Identify your goal
By clarifying your objectives and clearly setting the goals you want to achieve , you can determine whether the marketing direction determined by the PEST analysis is correct.
Setting goals clarifies the scope of information gathering, enabling you to evaluate the information more efficiently and accurately.
Furthermore, even when it comes to gathering information, the external environment is very broad, fluid, and overflowing with information, so it takes time and effort, so it is important to carefully examine the information you need .
It is important to discard information that is not very relevant or that does not concern your company, and select and analyze only what is necessary and credible.
The key to business success is to analyze factors in the external environment, make strategic decisions, provide appropriate products and services, and maintain your company's advantage.
While it is essential to analyze the internal and external armenia telegram data environment, PEST analysis allows you to analyze the external environment .
PEST analysis can also be used to analyze macro-environments such as social and economic conditions, which can help predict the future prospects of the market and possible changes.
How to do PEST analysis and tips
To actually perform a PEST analysis, it is important to know in advance how to do the analysis and the overall flow in order to perform the analysis more efficiently.
We will provide a step-by-step guide on how to perform a PEST analysis .
If you are trying it for the first time, follow the steps below.
Clarify your goals
Gather information
Classify into PEST
Distinguishing between "facts" and "interpretations"
Divide into "opportunities" and "threats"
Divide into short-term and long-term
Applying analysis results to measures
Let's take a closer look at each one.
Step 1: Identify your goal
By clarifying your objectives and clearly setting the goals you want to achieve , you can determine whether the marketing direction determined by the PEST analysis is correct.
Setting goals clarifies the scope of information gathering, enabling you to evaluate the information more efficiently and accurately.
Furthermore, even when it comes to gathering information, the external environment is very broad, fluid, and overflowing with information, so it takes time and effort, so it is important to carefully examine the information you need .
It is important to discard information that is not very relevant or that does not concern your company, and select and analyze only what is necessary and credible.