Opt-in Email Marketing: 13 Best Practices for Better Results
Posted: Wed Feb 12, 2025 3:41 am
You may have heard the term opt-in email marketing, but what exactly is it? And how does it work?
Also called permission marketing, which serves more as an umbrella term, opt-in email marketing is one of the most effective tools at your disposal. It’s an important marketing plan, especially since 68% of consumers are concerned about the privacy of their data online.
IAAP concerns about online privacy
Image via International Association of Privacy Professionals
If you use it correctly, you can significantly increase your income through the power of communication.
We’ll walk you through a step-by-step, opt-in email marketing guide so we’re all on the same page. By the end of this article, you’ll be ready to launch your own campaign and start collecting email addresses from qualified leads.
What is opt-in email marketing? Opt-in email marketing definition and why it matters
Opt-in email marketing is the process of inviting website visitors to sign up for your email list, often using a lead magnet or other incentive to convince them. The key here is that the people who make up your email database actually want to hear from you.
When a potential customer opts into your email list, they are giving you permission to send marketing emails. If you are GDPR compliant , you need explicit confirmation that the consumer wants to receive marketing communications from your company.
More than NeilPatel.com , we use an popup to invite people to sign up for Neil's email list. You'll notice two checkboxes, which are required due to GDPR.
What is opt-in email marketing? Opt-in email marketing definition and why it matters
One confirms consent to receive marketing emails, and the other confirms that the subscriber has read your privacy advertising database policy and TOS. Both are important for maintaining trust with your audience.
Opt-In Marketing Interesting Facts and Statistics
Many people believe that email marketing is dead. They think it doesn't work anymore.
They are wrong and here is why :
For every $1 you spend on email marketing, you get up to a pop-up .
Email marketing is the most effective marketing channel, say 50% of B2B marketers.
Incredibly, email open rates will continue to hover around 25 percent across all industries.
Click-through rates can be as high as 7 percent in some industries .
Nearly 9 out of 10 marketing leaders consider email marketing essential to business success, with 80% emphasizing its role in customer retention.
Of the 86% of consumers who want to hear from their favorite companies, 60% prefer email.
A staggering 80% of customers are more likely to purchase your offers after reading a personalized email.
Marketing emails influence the purchasing decisions of 59% of customers.
Also called permission marketing, which serves more as an umbrella term, opt-in email marketing is one of the most effective tools at your disposal. It’s an important marketing plan, especially since 68% of consumers are concerned about the privacy of their data online.
IAAP concerns about online privacy
Image via International Association of Privacy Professionals
If you use it correctly, you can significantly increase your income through the power of communication.
We’ll walk you through a step-by-step, opt-in email marketing guide so we’re all on the same page. By the end of this article, you’ll be ready to launch your own campaign and start collecting email addresses from qualified leads.
What is opt-in email marketing? Opt-in email marketing definition and why it matters
Opt-in email marketing is the process of inviting website visitors to sign up for your email list, often using a lead magnet or other incentive to convince them. The key here is that the people who make up your email database actually want to hear from you.
When a potential customer opts into your email list, they are giving you permission to send marketing emails. If you are GDPR compliant , you need explicit confirmation that the consumer wants to receive marketing communications from your company.
More than NeilPatel.com , we use an popup to invite people to sign up for Neil's email list. You'll notice two checkboxes, which are required due to GDPR.
What is opt-in email marketing? Opt-in email marketing definition and why it matters
One confirms consent to receive marketing emails, and the other confirms that the subscriber has read your privacy advertising database policy and TOS. Both are important for maintaining trust with your audience.
Opt-In Marketing Interesting Facts and Statistics
Many people believe that email marketing is dead. They think it doesn't work anymore.
They are wrong and here is why :
For every $1 you spend on email marketing, you get up to a pop-up .
Email marketing is the most effective marketing channel, say 50% of B2B marketers.
Incredibly, email open rates will continue to hover around 25 percent across all industries.
Click-through rates can be as high as 7 percent in some industries .
Nearly 9 out of 10 marketing leaders consider email marketing essential to business success, with 80% emphasizing its role in customer retention.
Of the 86% of consumers who want to hear from their favorite companies, 60% prefer email.
A staggering 80% of customers are more likely to purchase your offers after reading a personalized email.
Marketing emails influence the purchasing decisions of 59% of customers.