Lead Generation Form: 19 Best Practices to Create the Ideal One
Posted: Wed Feb 12, 2025 3:40 am
Lead capture is one of the most important ways to market your business, but to do it effectively, you need a slam-dunk lead capture form. A lead capture form allows your prospects to provide you with their contact information and other information.
There's a lot of misinformation floating around the internet about lead capture forms, so we're going to set the record straight and provide you with 19 lead capture form best practices so you can increase your conversions by two or more times.
When you are successful in acquiring leads, you can nurture them through the sales funnel and build long-term relationships with them. The more you interact, the more brand loyalty you inspire.
It all starts with that simple form and it's easy to screw up. Make sure you get it right from the start.
Lead capture form statistics
According to a Spring 2024 CMO survey, lead generation is a top goal for 70.8% of marketers, according to a separate report from the Content Marketing Institute (CMI). 89% of marketers generate leads using content marketing.
Additionally, you may be interested to know that Facebook (43%) and LinkedIn (42%) are the two main social media channels that marketers use for lead generation.
Social media lead generation statistics
Image via Social Media Examiner
Lead generation is clearly an important aspect of marketing. However, 15% of marketers still struggle to generate architect database leads because they don’t know where to start. If you’re not sure how to get started using a lead capture form to generate leads , you’re certainly not alone .
What is a lead capture form?
Lead generation is the process of attracting and converting potential customers into leads. A prospect becomes a lead when they provide you with some form of contact information, whether on a lead capture form or during a sales call.
A lead capture form allows you to collect contact information from potential customers. In most cases, all you need is an email address. Then you can switch from lead generation to email marketing .
That doesn't mean you'll ever stop getting leads. You won't. But you can reach leads, prospects, and customers at different points in the conversion funnel as they become more brand aware and qualified.
There's a lot of misinformation floating around the internet about lead capture forms, so we're going to set the record straight and provide you with 19 lead capture form best practices so you can increase your conversions by two or more times.
When you are successful in acquiring leads, you can nurture them through the sales funnel and build long-term relationships with them. The more you interact, the more brand loyalty you inspire.
It all starts with that simple form and it's easy to screw up. Make sure you get it right from the start.
Lead capture form statistics
According to a Spring 2024 CMO survey, lead generation is a top goal for 70.8% of marketers, according to a separate report from the Content Marketing Institute (CMI). 89% of marketers generate leads using content marketing.
Additionally, you may be interested to know that Facebook (43%) and LinkedIn (42%) are the two main social media channels that marketers use for lead generation.
Social media lead generation statistics
Image via Social Media Examiner
Lead generation is clearly an important aspect of marketing. However, 15% of marketers still struggle to generate architect database leads because they don’t know where to start. If you’re not sure how to get started using a lead capture form to generate leads , you’re certainly not alone .
What is a lead capture form?
Lead generation is the process of attracting and converting potential customers into leads. A prospect becomes a lead when they provide you with some form of contact information, whether on a lead capture form or during a sales call.
A lead capture form allows you to collect contact information from potential customers. In most cases, all you need is an email address. Then you can switch from lead generation to email marketing .
That doesn't mean you'll ever stop getting leads. You won't. But you can reach leads, prospects, and customers at different points in the conversion funnel as they become more brand aware and qualified.