Is digitalization destroying our classrooms?
Posted: Mon Dec 23, 2024 3:56 am
Tussenuur is currently so integrated into the radio station 3FM that few young people know that it is an independent channel. The content of Tussenuur is placed on the Facebook page of 3FM with over 300,000 followers. Most young people respond here. The page also functions as a funnel to the Tussenuur website . That website attracted 26,000 unique visitors in the week of our conversation. Tussenuur's own channels have a low reach, for example on Facebook so far around 2,000 followers have been tied to them and on Instagram 500. An intern should change that soon.
The team is torn about its future positioning. On the one hand, the stories and themes should be central, together with the humanistic, philosophical tone of voice. On the other hand, there is a desire to become its own, clearly recognizable brand, in which a one-stop platform is managed where a million high school students can find everything that is important to them. Tussenuur should then be a spider in the web between organizations that all do something for young people and that offer their content on the platform.
Tone of voice
We do not try to speak in the language of greek phone number the target group, because we assume that young people can easily see through that. The editors avoid difficult words as much as possible, but the language is not made too simple either. However, concepts such as the United Nations are briefly explained.
Initially, it seemed easier to reach havo and vwo pupils and it seemed tempting to focus on them alone, but vmbo pupils form the largest group within secondary school pupils. Ultimately, the group of vmbo pupils does not appear to be very different or less intelligent in the contact, but they do need concepts to be explained in a sentence. The makers consciously pay attention to also addressing representatives of this group and involving them in Tussenuur activities.
Relevant topics
The themes that Tussenuur focused on from the start came from the humanistic angle: identity, image, learning paths, group processes, privacy and sex. The concrete themes were chosen somewhat at random and appear to appeal to the target group, except for one: image. That appears to be a theme that young people are more likely to be concerned with unconsciously than consciously. The theme 'sex' in turn does not do well with the youngest members of the target group, probably because Tussenuur focuses on stories about experiences.
Young people themselves came up with three themes of their own: terrorism and security, politics and the future, and growing up. Young people were not specifically asked for new themes, but rather these arose spontaneously during contact with the target group. Because the unsolicited themes were repeated regularly, the makers picked them up and added them to the existing themes.
The team is torn about its future positioning. On the one hand, the stories and themes should be central, together with the humanistic, philosophical tone of voice. On the other hand, there is a desire to become its own, clearly recognizable brand, in which a one-stop platform is managed where a million high school students can find everything that is important to them. Tussenuur should then be a spider in the web between organizations that all do something for young people and that offer their content on the platform.
Tone of voice
We do not try to speak in the language of greek phone number the target group, because we assume that young people can easily see through that. The editors avoid difficult words as much as possible, but the language is not made too simple either. However, concepts such as the United Nations are briefly explained.
Initially, it seemed easier to reach havo and vwo pupils and it seemed tempting to focus on them alone, but vmbo pupils form the largest group within secondary school pupils. Ultimately, the group of vmbo pupils does not appear to be very different or less intelligent in the contact, but they do need concepts to be explained in a sentence. The makers consciously pay attention to also addressing representatives of this group and involving them in Tussenuur activities.
Relevant topics
The themes that Tussenuur focused on from the start came from the humanistic angle: identity, image, learning paths, group processes, privacy and sex. The concrete themes were chosen somewhat at random and appear to appeal to the target group, except for one: image. That appears to be a theme that young people are more likely to be concerned with unconsciously than consciously. The theme 'sex' in turn does not do well with the youngest members of the target group, probably because Tussenuur focuses on stories about experiences.
Young people themselves came up with three themes of their own: terrorism and security, politics and the future, and growing up. Young people were not specifically asked for new themes, but rather these arose spontaneously during contact with the target group. Because the unsolicited themes were repeated regularly, the makers picked them up and added them to the existing themes.